1. The Jupiter Drawing Room, Cape Town - Whistle Blowing Initiative - ODAC Open Democracy Advice Centre
Background
ODAC, an advocacy group that fights corruption, couldn't get in touch with corporate decision-makers to speak to them about instituting whistle-blowing policies in their companies.
Over a decade’s worth of letters and direct mail brochures hadn't worked, so it was decided to send something a little bolder.
Idea
Classic nudes were repainted featuring the heads of South Africa's top CEOs and hand-delivered, together with messaging on provenance cards that related the feeling of being exposed in art to their companies being exposed for improprieties in the media.
Results
Receiving a nude painting of themselves stirred most of the recipients. From a previous call-back rate of 3%, 60% of recipients started conversations with ODAC.

2. The Jupiter Drawing Room, Cape Town - Whistle Blowing Initiative - ODAC Open Democracy Advice Centre
Whitey Basson
Brian Joffe
Cynthia Carroll

3. The Jupiter Drawing Room, Cape Town - Whistle Blowing Initiative - ODAC Open Democracy Advice Centre
A selection of top CEO’s in South Africa were sent paintings of themselves

4. The Jupiter Drawing Room, Cape Town - Whistle Blowing Initiative - ODAC Open Democracy Advice Centre
Classic paintings were remastered with the heads of recipients