1. Practical Advice on Tackling Metadata for Independent Publishers
Introduction: Why metadata is important
Where to begin: Basic metadata, enhanced metadata, and dynamic metadata
Case studies
Who can get involved
Questions?
Practical Advice on Tackling Metadata for Independent Publishers
Sophie Leeds and Molly Slight, Scribe UK

2. Where to begin Basic metadata Title, subtitle, authors, ISBN etc.
Enhanced metadata
Keywords
SEO-friendly blurbs
Reviews
BIC and BISAC codes
Dynamic metadata
Flexible pricing, deals etc.
Practical Advice on Tackling Metadata for Independent Publishers
Sophie Leeds and Molly Slight, Scribe UK

3. Case studies Compare your databases!
Below is an example of 15 instances of metadata errors that could have damaged sales. These errors came from the data being incorrectly inputted into our warehouse database.
Errors include:
Wrong pub date
Author name misspelling
Wrong or old price
Wrong binding
Practical Advice on Tackling Metadata for Independent Publishers
Sophie Leeds and Molly Slight, Scribe UK

4. Case studies Keywords on Amazon:
Practical Advice on Tackling Metadata for Independent Publishers
Sophie Leeds and Molly Slight, Scribe UK

5. Using subtitles to improve SEO and the browsing experience
Case studies
Using subtitles to improve SEO and the browsing experience
Subtitles work in a similar way to keywords. They help readers find books having searched with general terms.
Practical Advice on Tackling Metadata for Independent Publishers
Sophie Leeds and Molly Slight, Scribe UK

6. Case studies BookBub Promotion for I Am Here by Johannes Klabbers
Biography and Memoirs average sell through is 320
Sale lasted one week
Price of book was £0.99
After promotion ended we saw a continued improvement of sales even at full price
Practical Advice on Tackling Metadata for Independent Publishers
Sophie Leeds and Molly Slight, Scribe UK

7. Who can get involved?
Ask editors to help think of 10 nouns or relevant phrases that describe the content of the book.
Publicists can keep you up to date on any prize shortlistings or wonderful reviews.
Sales and Marketing can tell you what books are most exciting to them and what areas/customers they will sell to. Sometimes you need to prioritise your metadata workload to help boost sales.
Production are fantastic at spotting when something is missing from the basic data because they love spreadsheets and wished that everyone else knew how to use them properly.
Practical Advice on Tackling Metadata for Independent Publishers
Sophie Leeds and Molly Slight, Scribe UK

8. Questions? Sophie Leeds Digital marketing coordinator
Molly Slight
Editorial and publicity manager
Practical Advice on Tackling Metadata for Independent Publishers
Sophie Leeds and Molly Slight, Scribe UK