1. Cable delivers high consumer concentrations in all genres
Cable programming represents your best opportunity to invest in consumer dense environments—not just in news but in entertainment and sports programming as well.
Consumer Density Matters in Washington DC
LOCAL BROADCAST NEWS AUDIENCE: INDEX OF A HHI $100K+ CONSUMER RATINGS VS. A25-54 DEMO RATINGS: WASHINGTON DC
A25-54 $100K
A25-54 New Car Prospect
WJLA
AM News 65
150
Late News 93
125
WUSA
152
348
113
148
WRC
111
102 97 95
WTTG
123
162 88 78
SPOT CABLE PROGRAMS: INDEX OF A25-54 HHI $100K+ CONSUMER RATINGS VS. A25-54 DEMO RATINGS: WASHINGTON DC
A25-54 $100K
A25-54 New Car Prospect
AMC
Hell on Wheels
151
154
BRAVO
Odd Mom Out
132
219
CNN
The Seventies
142
122 E!
Rich Kids of Beverly Hills
119
187
ESPN2
SportsCenter
152
145
FXNC
On The Record: Special
163
160
FOOD
Chopped Champions
129 FX
Archer
156
212
HIST
Ancient Aliens
124
133
NFLN
A Football Life
100
130
NATGEO
Mygrations
199
158
USA
Mr. Robot
131
193
Shouldn’t every part of your local television media schedule be consumer dense? Smart points guarantees it. Keeping you in the know
Nielsen has the information that allows agencies and clients to know the “Consumer Density” of programming, including local broadcast news qualitative data. Today you can access consumer ratings like new car buyers, homeowners, HH income $75K+, parents, and many more consumer variables. Evaluating traditional demo GRPs side by side with consumer GRPs reveals the true value of every line item in your schedule—the ones that engage consumers—and the ones that don’t. Below is a comparison of broadcast early and late local news versus a wide selection of entertainment, news and sports programming on cable in Washington DC.
Cable has hundreds of dayparts and programs where the consumer ratings for A25-54 with Household Incomes over $75K are far higher than a traditional demo rating. That’s where extraordinary value lives and we can help you find it. Conversely, broadcast stations have few early and late newscasts that appeal to consumers. You have to wonder why up to half of local broadcast television investment ends up there.
Source: Nielsen , ABC, CBS, NBC and FOX affiliates, Washington DC local news, May – Aug AM News 4:30 to 6A M-F, run in NPower 4:30-6A to accommodate Nielsen 6a-6a clock.
Source: Nielsen May-Aug 2016 Washington DC. A selection of regularly scheduled Cable programming M-Su 7P-11P targeted to consumers A25–54 HHI $100K+. New Car Prospect defined as having purchased new car in last three years