1. DEVELOPMENT & IMPLEMENTATION OF A NATIONAL STRATEGY ON CSR
HELLENIC REPUBLIC MINISTRY OF DEVELOPMENT & COMPETITIVENESS General Secretariat of Commerce
DEVELOPMENT & IMPLEMENTATION
OF A NATIONAL STRATEGY ON CSR
Stefanos Komninos
Secretary General of Commerce

2. Greek Background (1)
Gap between governmental and individual initiatives
CSR not embedded in company strategies for SMEs
Priority in Law Enforcement
Crisis of the last few years / New era / New ways of operation & monitoring
Increased lack of trust for the Private Sector

3. Greek Background (2)
Lack of tools to handle new economic, societal and environmental challenges
Need for
increased competitiveness in a global context
alignment with EU & Global approaches
synergies / efforts / engagement of all stakeholders

4. Existing legislation relevant to CSR
“Corporate Governance Law” (Ministries of Finance & Development), the opportunity for listed companies to have among the board members elected independent non executive members & compulsory training internal rules of operation
“Social Entrepreneurship Law” (Ministries of Labour and Social Security & Development), supporting the establishment of companies promoting social and economic inclusion of “marginal” social groups, local development, employment of disadvantaged segments of labour force etc.
“Green Public Procurement” (Ministries of Environment, Energy and Climate Change & Development), related to preparatory activities for the development of a national roadmap on Green Public Procurement
“Law on Equal Treatment” (Ministry of Labour and Social Security), fostering equal treatment in employment and occupation and eliminating discrimination.

5. Other national & co-financed programs/ initiatives relevant to CSR
Ministry of Development and Competitiveness
"Development of Human Resources ” implementation of subsidized training courses for employees and self-employed businesses in all sectors of the economy with emphasis on CSR & Social Economy
“New Innovative Entrepreneurship” on the provision of financial incentives for young entrepreneurs involved in the commercial exploitation of highly innovative concepts.
“Green Enterprise” on the provision of financial incentives to companies for improving their environmental performance.
“Green Tourism” on the provision of financial incentives to companies operating in the tourism sector for incorporating environment-friendly processes and developing environment-friendly infrastructure

6. Current stage of development
Initiative / Lead undertaken by Ministry of Development
Establishment of a Working Group. Representatives from:
Government:
Commerce
Consumer
Labour, Social Security & Welfare
Environment & Climate Change
Established Greek Private Initiatives (Hellenic Network for CSR)
Academia (Athens University of Economics and Business)
A draft strategy to be developed by the end of this year based on the EU “Europe 2020” strategy and on the National 2020 Vision
Consultation with all stakeholders

7. Three main pillars Education / training
Collaboration between private and public sectors
Dialogue / Synergies

8. Implementation Five steps: Appointment of a coordinating body (done)
Creation of a dialogue and collaboration forum
Dissemination & embedment in the public and private sectors
Education
Identification of specific targets

9. Dissemination & embedment in the public & private sectors (1)
Three-dimensional approach:
Policy themes
Transparency
Public procurement
Development of “responsible entrepreneurship”
Fields of action
Leadership
Workforce
Society
Environment

10. Dissemination & embedment in the public & private sectors (2)
Three-dimensional approach:
Activities / instruments
Development of assessment approach and indicators
Development of criteria for transparency
Dissemination of standards on responsible entrepreneurship
Promotion/recognition of products and services e.g., through labels
Embedment in public procurement

11. Education
Incorporation of responsibility (personal, social etc) in educational curricula
Training of citizens, consumers and other stakeholders through specific communication tools
Training of business and public sector senior staff

12. Identification of specific targets
Identification / Agreement of top five national priorities/challenges
- Transparency & recovery of trust
- Implementation of national law and international conventions
- Poverty Elimination
- Fighting young people unemployment
- Mitigation of environmental degradation
Development of a action plan

13. Education / Training & Promotion of responsible entrepreneurship
Maturity Assessment
Creation of a strategic plan on CSR & Sustainable Development (esp. for SMEs)
Specific / Sectoral focus on
- Transparency
- Climate change
- Tourism
- Agro-nutrition

14. The draft model of the national strategic plan (1)
1. Definition of CSR
2. Environment in Greece
Institutional / legislative framework (mainly European)
Socio-economic situation of the country
Market structure (SME businesses, which sectors have grown more in Greece, introversion)
Culture CSR
3. CSR in Greece today
Players involved
Government (what has been done so far, the Government as purchaser)
Good business practices

15. The draft model of the national strategic plan (2)
4. Benchmarking with what's happening in other countries
5. SWOT Analysis
Powers / opportunities
Weaknesses / Threats
6. Design
Vision 2020
Strategies
Targets
Objectives
Schedule
Resources

16. CRISIS?
S O S C S R

17. Thank you for your attention