1. Bouchra Bakach
Instructional Designer, PhD Student
University of Houston
Small Investment for Big Returns: Construction Management Online Certificate

2. Project Background Industry-Academia Skills Mismatch
Construction Employers Identified Training Needs
Construction Projects Suffer (Money & Time)

3. Construction Industry
$1.7 Trillion Annual Revenue
Continued Growth
Diversity (education, Experience, Age, ethnicity, etc.)
Opportunity to Make a Difference

4. Construction Management
Bridge Between Architects, Engineers & Field Staff
Effective Communication is Necessary

5. UH CM Certificate Architects and Engineers (A/E) Online
Project Cost Estimating and Project Scheduling
Two Semesters

6. Project Team
Instructional Designer
CM Dept. Chair
9 Industry Partners

7. Instructional Design Model
ADDIE Model:
Assess and Analyze Needs
Design Instruction and Presentation
Develop Materials
Implement Activities and Courses
Evaluate Participant Progress & Instructional Materials

8. Educational Model Malcolm Knowles Theory of Andragogy:
Adult Are Self-Directed
Bring Wide Range of Experiences
Enter Learning Environment Ready to Learn
Learners Are Problem/Task Oriented
Learn Best When Learning Directly Applies to Their Life Situation
Motivated by Internal Factors: Self-Esteem, Quality of Life…

9. Development Overview Identification of Audience
Clarification of Learners’ Needs
Establishment of Training Objectives
Determination of Outcomes
Preparation of Instructional Contents

10. Certificate Courses Construction Management Principles
Construction Contracts
Construction Cost Estimating
Planning and Scheduling Techniques

11. Development Procedure
Storyboard for Each Module
Team reviews Storyboard
SMEs Create Contents
ID Ensures Alignments and Gives Feedback
SMEs Make Adjustments and Create Final Draft
ID Creates Course Shells and Adds Content
SMSs Review Course and Give feedback to ID
ID Makes Corrections and Publishes the Course
Learners Give Feedback at the End of Each Module
SMSs and ID review Feedback and Make Necessary Changes

12. Details CanvasTM as LMS
Interactive Online Lectures Using Articulate StudioTM
Each Course Offers an Interactive Workbook
Discussion Boards
Videos Library

13. Concluding Remarks Industry-academia Partnerships are Fruitful
Certificate Completed in Two Semesters
Good Income Stream for Departments
Planning Summative Evaluation to Assess Employees and Employers Satisfaction

14. Discussion! Questions?