1. Vlad Andrei Munteanu Alexandru
Marlboro
Vlad Andrei
Munteanu Alexandru

2. Outline of structure Introduction SWOT Porter 5 Forces Market Position
Recommendations & Conclusion

3. INTRODUCTION 1924- Philip Morris established the company
1950- First Marlboro filtered cigarette
1954- The “Marlboro Man” add is created
1972- Marlboro becomes the most popular brand

4. SWOT Analysis Strengths Weaknesses Threats Opportunities
Increase in tax
Import/Export reduced
More competitors
Electric Cigarette’s brands
Electric cigarettes
Promote latest findings about cigarettes
Use staff to promote in different countries
Little advertising methods
little internet presence
Loss of market share due to high prices
Largest brand of selling cigarettes
Owns biggest market share
Found in every country
Brand loyalty
Strengths
Weaknesses
Threats
Opportunities

5. Poster 5 Forces Power of buyers -Buyers’ price sensitivity
Competitive rivalry
-Level of advertising expense
Threat of new entrants
-Barriers to entry
-Consumer loyalty
Power of buyers
-Buyers’ price sensitivity
Threat of substitutes
-Level of product differentiation
Power of suppliers
-Presence of substitute inputs

6. Marketing position

7. Financial Growth

8. Conclusion & Recommendations
Economies of scale affected by brand loyalty
E-cigarette market is the way forward
Two ways to ameliorate consumers perceptions

9. Reference list
F.D.A. Looks Into Marlboro’s ‘Gold’ Marketing - NYTimes.com F.D.A. Looks Into Marlboro’s ‘Gold’ Marketing - NYTimes.com. [ONLINE] Available at: [Accessed 02 January 2013].
J. J. Boddewyn "Smoking Ads Don't Get People Hooked," The Wall Street Journal (October 21, 1986).
Ken Cummins, Selling Smoke: Cigarette Advertising and Public Health (Washington, D.C.: American Public Health Association, 1987).
Leader Of The Packs Leader Of The Packs. [ONLINE] Available at: [Accessed 02 January 2013].
Morality and Marketing Morality and Marketing. [ONLINE] Available at: [Accessed 02 January 2013].
Porter's 5 Forces Definition | Investopedia Porter's 5 Forces Definition | Investopedia . [ONLINE] Available at: [Accessed 02 January 2013].