2. WIN14
#hashtag
Get your business solution ready for Windows as a Service (WaaS)— Learn how to be ready for your customers
Ethel Garcia Simon
Gabor Sebok
Steve DiAcetis

3. The fastest Windows adoption—ever
Microsoft Build 2016
9/12/2018 4:51 AM
The fastest Windows adoption—ever
300+
million! 8
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. Agenda Why Windows is important for ISVs? Windows today
Windows evolving—Windows as a Service
Preparation for the WaaS “journey”
Microsoft Ready for Windows

5. +300M DEVICES RUNNING WINDOWS 10
+22M IN BUSINESS
“For Windows 10, Microsoft went all-out to turn around perceptions among corporate customers…”
Shira Ovide
WSJ
“THE BOTTOM LINE? MICROSOFT IS GOING TO BEND OVER BACKWARDS TO MAKE THE BUSINESS TRANSITION TO WINDOWS 10 AS EASY AS POSSIBLE.”
MARK HARTMAN
PC WORLD
“WINDOWS AS A SERVICE MAKES WINDOWS 10 THE MOST ATTRACTIVE DEVELOPMENT PLATFORM EVER.”
PAUL THURROTT
THURROTT.COM

6. 270M 145% 76% 4.5X 5B 22M Windows 10 Momentum
WPC 2015
9/12/2018 4:51 AM
270M
Monthly active devices around the world running Windows 10
145%
Faster growth trajectory than Windows 7
76%
Enterprise customers in active pilots of Windows 10
Windows 10 Momentum
4.5X
Revenue generated per device vs. Windows 8 5B
Windows 10 Store visits since launch
22M
Devices running Windows 10 across enterprise and education customers
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. Customer Momentum
9/12/2018
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION

8. 9/12/2018
Partner
Momentum
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION

9. Video
The Future of Aviation

10. Early developer success & praise for Windows 10
“In the month following the Windows 10 launch, we saw a 65% increase in monthly actives running Windows PCs, so we’re excited to announce that our Windows 10 Universal app will be released for PC and mobile in the coming weeks.”
Rich Riley, CEO, Shazam
“Universal apps are the new mobile strategy. It’s the only platform that can address all devices; Apple can’t do that, Google can’t do that.”
J.P. Gownder, Forrester in the Financial Times
“Since launching our new Windows 10 app, we’ve seen a 25% increase in downloads from the new exposure. The universal framework enabled us to build our app in record time and with maximum efficiency, and the user-focused responsive design is a significant step forward for the customer experience.”
Louis Gagnon, CPMO of Audible
“…Windows 10 represents the obvious future of PC operating systems”
“I’ve been pretty surprised by the aggressive stance many of our corporate customers are taking towards Windows 10. We are seeing a much more positive attitude towards getting started earlier with the Windows 10 migration."
Steve Kleynhans, Gartner in the Wall Street Journal
“Our partnership on #Windows10 gives people a fresh and exciting new way to engage with Twitter, all integrated into the powerful platform Microsoft has delivered.”
Kevin Weil, SVP of Product, Twitter
"The unified app platform is the story we have been waiting to hear. This is a differentiator from other platforms."
“We’re extremely pleased with our new universal Weather Channel app on Windows 10 – Weather data and stories integrate seamlessly with Windows 10 to enable experiences like asking Cortana when it’s going to rain.”
Nikki Santoro, VP of Product & Design, The Weather Channel

11. Universal Windows Platform
Windows Hello
Windows Pen & Ink
One SDK + Tooling
One Store + One Dev Center
Cortana Intelligence Suite
Configuration
Security
Management
Updates

12. Windows 10 What are our priorities today?
Designed for digital revolution
Be more productive
Innovative devices for your business
Protection against modern security threats
Manage digital transformation
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION

13. How do I evolve with Microsoft?
Microsoft Build 2016
9/12/2018 4:51 AM
How do I evolve with Microsoft?
Be more productive
Always have what you need
Get the best experience
Innovative devices for your business
Bring innovation to your current PCs
Industry strength solutions
Protection against modern security threats
Protect sensitive corporate data
Detect suspicious behaviors quickly
Managing digital transformation
Reduce business disruption
Free up IT resources
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14. Existing investments: Desktop Bridge
Setup
Appx
Desktop app converter
Test, update, & evolve
Publish & distribute

15. Distribution: Windows Store for Business
Microsoft Worldwide Partner Conference 2016
9/12/2018 4:51 AM
Distribution: Windows Store for Business
Designed for organizations
Volume acquisition and distribution
Easy and familiar for your users
One place for IT professionals to find, acquire, manage, and distribute apps to Windows 10 devices
Business opportunity
Hundreds of millions of users
Windows business users globally
Tens of billions of dollars
Annual SMB software spend
“The next gold rush: Enterprise apps”
43%
$10k+ a month
Based on Microsoft research and data, 2015
VisionMobile—State of the Developer Nation Q and State of the Developer Nation Q1 2015
MICROSOFT CONFIDENTIAL UNDER NDA
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

16. Industry trends: why Windows as a Service?
9/12/2018
Industry trends: why Windows as a Service?
Consumer devices
Business users
Specialized systems
Up to date with feature and security updates as they arrive
Faster access to new technology with time to test and deploy in a business environment
Enterprise class support for your mission critical systems keeping you in control
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION

17. IT for the modern workplace
Better upgrades to stay up-to-date with the latest technology
Enhancements to Dynamic Provisioning to allow you to start to get out of the imaging business
Continued investments in MDM and management simplicity
Continued commitment to high application compatibility
Data-driven operational excellence to streamline upgrades and improve efficiency
MICROSOFT CONFIDENTIAL
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION

18. Windows as a Service: servicing Windows
MS Story
9/12/2018 4:51 AM
Windows as a Service: servicing Windows
With Windows 10 servicing, consistency, and simplicity are paramount
Quality updates
A single cumulative update each month
Security fixes, reliability fixes, bug fixes, etc.
Supersedes the previous month’s update
No new features
Feature updates
Twice per year with new capabilities
Very reliable, with built-in rollback capabilities
Simple deployment using in-place upgrade.
Try them out with Insider Preview
Changes being considered for older Windows releases as well
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

19. Windows as a Service: servicing Windows
MS Story
9/12/2018 4:51 AM
Windows as a Service: servicing Windows
With Windows 7 and 8, servicing choices added complexity and cost, increased fragmentation, and reduced quality
What customers are running
What we are testing Y YY
Typical Windows 7 PC: selectively patched
Windows 7 test lab PC:
fully patched
MICROSOFT CONFIDENTIAL UNDER NDA
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

20. Microsoft Confidential Under NDA.
MS Story
9/12/2018 4:51 AM
What is changing
Traditional approach
RTM
OS LIFECYCLE GA
NEW APP VERSION
APP UPDATE
DECLARE SUPPORT
WaaS approach CB
EVALUATE
PILOT
CBB
OS LIFECYCLE
EVALUATE
PILOT
OS LIFECYCLE
TEST APP
NEW FEATURE
DECLARE SUPPORT
MAINTAIN SUPPORT
DECLARE SUPPORT
Microsoft Confidential Under NDA.
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

21. Timelines: conceptually
9/12/2018
Timelines: conceptually
Windows Insider Preview Branch
Current Branch
Current Branch for Business
= End of Support
Specific feature and performance feedback
Application compatibility validation
Deploy to appropriate audiences via WUB
Test and prepare for broad deployment
Stage broad deployment via WU for Business
Current Branch
Evaluate
Pilot
Deploy
4–8 months of active development
4+ months
8+ months
12+ months to test and deploy
Current Branch for Business
Evaluate
Pilot
Deploy
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION

22. Our intent and how you can help
MS Story
9/12/2018 4:51 AM
Our intent and how you can help
Total costs over three years of WaaS needs to be the same or better than the traditional app development cost
Application testing and validation
App remediation
New features
All need to be reduced by nearly an order of magnitude
Decouple app support from specific Windows builds/versions. Define app lifecycle
Minimize app validation by monitoring health of apps using data and remediate problems when needed
Use OS flighting for early detection of issues
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

23. ISVs: how to validate applications for WaaS
Sign up to be a Windows Insider
Detect app regressions and remediate
Declare and maintain support on Ready For Windows
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION

24. “Ready for Windows”
Ready for Windows makes it easy for ISVs to list their software solutions that support Windows 10 and generate market visibility. It also give access to the Windows as a service Compatible Logo Program.
The Microsoft Ready for Windows program helps IT decision makers search and source business applications that are compatible and supported on Windows 10.

25. Demo
Ready For Windows Portal

26. Ready for Windows portal
Microsoft Worldwide Partner Conference 2016
9/12/2018 4:51 AM
Ready for Windows portal
Sign up now to be included in the directory
Global reach and exposure
A great partner experience
Data from commercial Windows 10 installs
Windows 10 compatible logo for Windows as a Service
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

27. Other Microsoft programs: Windows 10 compatible logo
Requirements
List your application on the new Ready for Windows portal
Provide a link to a public facing statement detailing support for Windows as a Service (leverage the support statement template as appropriate)
Benefits
Use the logo in your marketing materials and websites
Sales and marketing tools to promote that your app is supported on Windows 10
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

28. Other Microsoft programs:
Cloud testing environment for ISVs for Windows as a Service
Availability of the latest builds
Fast setup time
Controlled test environment— eliminates device variables
Accessible to all testers and developers— no additional hardware needed
Easy to manage usage and cost
© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

29. Learnings Customer Surprises Microsoft Connection Doing Right
Exec Retreat 2016
9/12/2018 4:51 AM
Learnings
Customer Surprises
Microsoft Connection
Doing Right
Product Quality
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

30. Q&A – More Insights Fairmont Royal York Hotel Meeting Room : Alberta Today July 7th 2pm – 6pm
MICROSOFT CONFIDENTIAL
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION

31. Thank you!!

32. Complete your evaluations… for a chance to win a prize!
Complete your session and conference evaluations here: aka.ms/wpcevals or though the mobile app
Thank you partner. We value your feedback.
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for completing a session evaluation
for completing the overall conference evaluation
to the non-profit organization Right to Play, a Microsoft YouthSpark Partner