1. ScanAlert: certifying the security of over 55,000 Web sites
“We make ecommerce infrastructure secure from hackers and certify it to consumers and business partners”
Certification through daily vulnerability audits based on the SANS/FBI security standard
HACKER SAFE is used to alleviate consumers’ concerns about submitting personal data to Web sites
Seen by 3.5 million individuals each day

2. How Our Customers Use Security Certification
Online retailing:
(Increase conversion rates)
Banking and financial:
(Increase adoption of
online services)
Utility bill payments:
online payments)

3. Statistics: online shopping behavior
Based on stats gathered during A/B tests of effect
certification mark has on conversion rate
Number of unique visitors: >3.5 million
Number of sites reporting: 65
Avg. time from 1st visit to purchase: >7hrs.
(varies from minutes to several days)
Avg. increase in conversion: 15%