1. This is Jeff…

3. “If I had a grabber that was more portable and could grab difficult objects I would use it more often.”
-Jeff

4. “I didn’t want to ask someone else to pick it up for me…”
-Jeff

7. Problem and Market Research Market and Customer Analysis
Product Design and Costs
Marketing and Financials

8. The Problem

9. 100% of respondents said YES to having trouble when picking up items
Market Research
Do you have trouble picking up items that are dropped when in your wheelchair?
YES (100%)
100% of respondents said YES to having trouble when picking up items

10. Almost 50% of the people surveyed are 50 years and below
Who is affected?
What is your age?
Almost 50% of the people surveyed are 50 years and below
75 years old
and above
25 years old
or younger
Between 25 and 50 years old
Between 50 and 75 years old

11. Market Analysis
About 50% of the people surveyed, who are constrained to a wheelchair, have only been in a wheel chair for less than a year

12. 1/3 of the people surveyed answered to be living alone
Market Analysis
1/3 of the people surveyed answered to be living alone

13. The Problem
“It’s like I can never be alone, I never know when I might need something” -Judy Kahl, 81
“It’s a crude way of remembering I’m in a wheelchair, people don’t think about until it happens. I surely didn’t”
-Darius Williams, 32

14. Problem and Market Research Market and Customer Analysis
Product Design and Costs
Marketing and Financials

15. 2.2 Million Americans, ALL Ages
Target Market
2.2 Million Americans, ALL Ages

16. Customer Needs: Portability
EASY TO CARRY
EASY TO TAKE
ON THE GO
DISCRETE

17. Customer Needs: Dexterity
LIGHTWEIGHT
EASY TO USE
PICK UP DIFFICULT
OBJECTS WITH EASE

18. Customer Needs: Durability
Won’t break under
heavy use
Lifetime
Guarantee

19. Current Solutions
Help from others

20. Standard Grabbers Easy Reacher Deluxe
Current Solutions
Standard Grabbers Easy Reacher Deluxe
CHEAP
FRAGILE
USELESS

21. Higher-End Grabbers TeleStik
Current Solutions
Higher-End Grabbers TeleStik
PORTABLE
DISCRETE
LIGHTWEIGHT

22. Market Gap
DURABILITY
VS.
CONVENIENCE

23. Problem and Market Research Market and Customer Analysis
Product Design and Costs
Marketing and Financials

24. Product Specs Juan Pablo Ferrer Battery LED Extension Button
Adhesive Tape
FRONT
Small Electric Magnet
Small Electric Motor
Stainless Steel Arm
BACK
Bluetooth Chip (Transmitter)
Battery AAA, Ni-MH 700 Mah
Bluetooth Receiver w/ Electric Motor
SIDE
Rubber Anti - Slide Grip
Plastic Hooks and Clasp
Juan Pablo Ferrer

25. When pressed the arm will extend until the user desires to stop
Handle Mechanism
Extension Button
When pressed the arm will extend until the user desires to stop

26. Avoid slips and allows for a tighter grip
Handle Mechanism
Anti-Slip Rubber Handle
Avoid slips and allows for a tighter grip

27. When pressed, the claw will automatically
Handle Mechanism
Bluetooth Claw Trigger
When pressed, the claw will automatically
close / open

28. Battery AAA, Ni-MH 700 Mah with an LED light that signals It’s charge
Handle Mechanism
Battery w/ LED light
Battery AAA, Ni-MH 700 Mah with an LED light that signals It’s charge

29. Attaches to any surface, avoid all slips
Claw Mechanism
Two Adhesive Strips
Attaches to any surface, avoid all slips

30. Claw Mechanism One Small Electromagnet
Allows to attract small metal objects and provides a better hold on them

31. about any household item
Product Dimensions
4 inches
Weight
7.8 ounces
Overall Length
About 4’ Long
Target Lifting Power
Up to 1 kg
3 feet
8 inches
Able to reach and lift
about any household item
Juan Pablo Ferrer

32. Bill of Materials $0.10 per inch 3 ft. / 36 in. $3.60 $0.25 per chip
Cost Per Unit
Number of Units
Total Cost
Stainless Steel Rod
$0.10 per inch
3 ft. / 36 in.
$3.60
Bluetooth Chip
(Received & Transmitter)
$0.25 per chip
2 chips
$0.50
Plastic Encasings
$0.04 per sq. in
15 sq. in
$0.60
Adhesive Tape
$0.20 per inch
6 inches of Tape
$1.20
Electrical Wire
$0.25 per foot
0.2ft of wire
$0.05
Electric Motor
$3.50 per motor
2 Electric motors
$7.00
Anti-Slip Rubber
$0.10 per lbs.
0.3 lbs.
$0.03
Electromagnet
$0.05 per magnet
2 electromagnets
$0.10
Battery AAA, Ni-MH
$7.00 per battery
1 battery
Rubber Button / Trigger
$0.10 per button
1 button / 1 trigger
$0.20
LED Light
$0.10 per LED
1 LED

33. Bill of Materials $3.60 $7.00 2 Electric Motors AAA Battery
Cost Per Unit
Number of Units
Total Cost
Stainless Steel Rod
$0.10 per inch
3 ft. / 36 in.
$3.60
Bluetooth Chip
(Received & Transmitter)
$0.25 per chip
2 chips
$0.50
Plastic Encasings
$0.04 per sq. in
15 sq. in
$0.60
Adhesive Tape
$0.20 per inch
6 inches of Tape
$1.20
Electrical Wire
$0.25 per foot
0.2ft of wire
$0.05
Electric Motor
$3.50 per motor
2 Electric motors
$7.00
Anti-Slip Rubber
$0.10 per lbs.
0.3 lbs.
$0.03
Electromagnet
$0.05 per magnet
2 electromagnets
$0.10
Battery AAA, Ni-MH
$7.00 per battery
1 battery
Rubber Button / Trigger
$0.10 per button
1 button / 1 trigger
$0.20
LED Light
$0.10 per LED
1 LED
Stainless Steel Arm
$3.60
2 Electric Motors
$7.00
AAA Battery

34. Laborer-Managed Machines
Manufacturing
Product Assembly
Product Manufacturer
Laborer-Managed Machines
Invacare

35. Total Cost
CHARGING UNIT
TOTAL COST
$30.36
+$10.00

36. Market Pricing $30.36 $64.99 $99.99 WHOLESALE RETAIL / ONLINE PRICE
TOTAL COST
$30.36
WHOLESALE
$64.99
RETAIL / ONLINE PRICE
$99.99

37. Problem and Market Research Market and Customer Analysis
Product Design and Costs
Marketing and Financials

38. Internet Promotion
EasyGrab reaching device
$99.99
EasyGrab

39. Social Media Promotion
Twitter
@EasyGrab

40. Social Media Promotion
Facebook:
/EasyGrab

41. Tradeshows
American College of Physicians Internal Medicine Meeting

42. Magazines

43. Brochures / Pamphlets

44. Retail Strategy

45. Online Sales

46. Online Sales

47. Licensing

48. 90 Day Financial Fixed Costs FIXED COSTS Safety Testing $500
Advertising + Marketing $23,000
Overhead Costs $4,000
Licensing $11,000
TOTAL FIXED COSTS : $38,500

49. 90 Day Financial Variable Costs VARIABLE COSTS
Materials Cost (Unit): $20.36 / unit  $20,360
Materials Cost (Charger): $10.00/unit  $10,000
Packaging: $0.35/unit  $350
Assembly: $0.20/unit  $200
Production: 1,000 units
TOTAL VARIABLE COSTS : $30,910

50. TOTAL INITIAL INVESTMENT: $69,410
90 Day Financial
TOTAL FIXED COSTS : $38,500
TOTAL VARIABLE COSTS : $30,910
TOTAL INITIAL INVESTMENT: $69,410
Wholesale:
$64.99
Retail / Online:
$99.99
Cost
$30.36
Total Profit:
$34.64 (Wholesale)
$69.64 (Retail / Online):

51. Now that we all got our keys…
Problem and Market Research
Market and Customer Analysis
Product Design and Costs
Marketing and Financials

52. will Jeff get his?

54. Acknowledgements
Professor Pat J. Costa, Lehigh University Entrepreneurship
Jeff Brill, Family
Judy Kahl, Friend
Dr. Kim Evetushick, Blough Healthcare Center
Lehigh Valley Pediatric Rehabilitation Center
Patients, Moravian Village
Customer Services, Karman Health Care Wheelchair Distributors
Dr. Kevin Marshman, Sunrise Medical
Dr. Susan C. Kitei, St. Luke’s Rehabilitation Center
Veterans, Disabled Veterans National Foundation