1. Premier Pack Rebrand

2. Making a Change
At the moment the brand no longer reflects the direction of the company
New owners = New opportunities = New brand
Distance the company from the current brand
New name
New logo
New colors
New website

3. History of experience and care with designing and manufacturing custom carry solutions
Every solution is important, the last as important as the first
Solving issues for clients through service, design, and manufacturing
What We Represent

4. What’s in a Name - Short and easy to remember
- Very different from existing name

5. TED: tedcases.com T= Think E= Engineer/Expertise/Execution D= Deliver
Thinking about the design and understanding what the customer wants and needs are and what “problem” we are helping to solve
E= Engineer/Expertise/Execution
Strong engineering, diversified manufacturing, Expertise
Using the right technology, will to challenge ourselves
Compliance
D= Deliver
Company will always deliver on its promises of making great carrying solutions with great quality and care
TED is also an easily recognizable and trusting name allowing buyers to trust the brand on instinct
The name gives the process of making the custom cases

6. Process Logo Font Design Color Blue- trust, dependability, responsible
One of the most liked colors in the world
Navy/dark blue and white
Lighter blue and black
Font
Strong, bold, create a sense and strength and safety
Design
In general the logo would just be the words
Adding a TED character for advertising as a cute and memorable way of explaining the company

7. Logo and Color Options TEDcases TED Think Engineer Deliver Think
Other domain names available include:
- TEDproduct.com
- TEDcarriers.com
- TEDcarrysolutions.com
TED
Think, Engineer, Deliver
Think
Engineer
Deliver

8. Competition
A great website example is SI Jacobson Manufacturing:
Notice
boxes fill the whole page
clean lines
Colors are bright and inviting
Font is strong, bold, and big, drawing viewers’ attention to important ideals about the company
In general the website is not too long

9. Website Designs Mo Pro https://www.mopro.com/
$200 a month for the website design
Aesthetic we’re looking for
modern, clean
Guaranteed to work on desktops, tablets, and mobile devices
Website Designs

10. Timeline Name is approved - 8/11
Engage Crowdspring.com for logo design? weeks on the website design 8/14 - should be completed by 8/25
Engage web design company
Ready for implementation 9/15