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How to Start a Retail Business
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Needed: money knowledge decision about collaborators
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Important factors location availability of retail space
laws and regulations
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The retail space display of products
pleasant and comfortable atmosphere exterior appearance and display separation of customers from workers
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Choice of suppliers amount sold by others
amount of advertising by supplier requests for products by customers quality/reputation of products quality/reputation of supplier proper agreements about payment personal relationship with sales staff
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Supply of products transport of products to store
storage of products not displayed
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Selling People buy because they are convinced they have a need
People buy when their mood and feelings say they should
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Advertising traditional methods ‘word of mouth’
involvement in local events location and appearance of store because of ‘exclusivity’
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Risks Financial agreements with suppliers
Financial arrangements with customers Bad choices or decisions
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Conclusion Plan well Learn from others Learn from your own experience
Reinvent yourself when necessary Don’t be afraid of risk
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