1. Political, Economic, Social and Technological analysis
How to pest
Political, Economic, Social and Technological analysis

2. What is Pest?
PEST is a type of macro-level analysis for what factors can influence a business P is for Political E is for Economic S is for Social T is for Technology Example: Political Consulting

3. Political Question: What Factors does the government influence?
What to look for:
1. Laws
2. Regulation
3. Infrastructure
4. Political Stability
For our example:
Limits to campaign contributions
Political Action Committee Regulations
Voter Data and Statistics
Mail and Telephone regulations

4. Economical
Question: How does the overall economy influence my industry? Consider: 1. Rates (growth, exchange, interest, etc). 2. Unemployment Example: 1. Use of interns for low-level work 2. Jobs are temporary 3. Markets and sectors interested in politics

5. Social
Question: What social factors influence my business? Consider: 1. Demographics 2. Education 3. Cultural Norms Example: 1. Feelings of Civic Responsibility 2. Specific social-driven constituencies 3. Education

6. Technological
Question: How does technology influence my business? Consider: 1. Automation 2. The Internet 3. Databases Example: 1. Voter Database 2. Mobile Technology and Communication 3. Social Media

7. Conclusion
Political Economic Social Technology The PEST Analysis predicts how overall economy can influence industry Important tool See Also: SWOT Analysis