1. Client: Ann Taylor
Objectives: To increase traffic to their website, and increase brand awareness.
Tactics: Sweepstakes and Online IWG
Mechanics: To enter, consumers visited and signed up for entry into the Ann Taylor European Giveaway Sweepstakes. After completing the online entry form, the consumer could play an online Match & Win game for a chance to win an Instant Win Prize.
Prizes: 1 Grand Prize: a 6-day/5-night trip for two to either Paris, France or Florence, Italy (winner’s choice) $2,000 cash, as well as a $2,000 Ann Taylor Gift Card. 20 Instant Win Prizes: A $100 Ann Taylor Gift Card.