1. Media plan for London Dairy

2. About London Dairy
IFFCO treats you to an unforgettable cool and creamy premium ice cream - London Dairy. Made from farm-fresh milk and the finest imported ingredients, London Dairy was manufactured under licence from London Dairy (UK) in the year IFFCO launched ‘Flavours of the World’, premium range of London Dairy specifically for the International market with variants like Tiramisu and Strawberry Cheesecake.
London Dairy has also introduced ‘The Healthy Lifestyle’, low fat sugar-free ice creams for the calorie conscious. London Dairy ice creams and special ice cream varieties are available at all London Dairy Parlours located in UAE and Saudi Arabia.
London Dairy Café launched in Bahrain and UAE serve a wide range of ice creams and other desserts in a vibrant ambience creating the ultimate ‘Dessert Destination’.

3. Competitors and their online promotion strategies
Haagen-Dazs - Haagen Dazs Fly to Istanbul Contest.
Click a picture eating Fondue at Haagen Dazs, post the picture on the Haagen Dazs India Facebook page and win a chance to fly to Istanbul.
Havmor Ice cream – Havmor FUNN Withfriend Dubsmash Video contest.
Upload a Video and win cool gadgets and a trip to Havmor factory.

4. Target Audience
We would target the people who fall under the age group of 18 to 45 yrs. These will include Adults and parents. As an adult they will buy the ice cream by themselves and parents will buy it for their children.

5. Platform for Media Promotion
Facebook & Twitter : As majority of the target audience use these two social sites everyday.

6. Campaign Idea for London Dairy
What you tweet, so shall you Eat Contest – Click a selfie with London dairy ice cream, tweet a jingle or Bollywood dailouge to win exiting prizes and free London Dairy Ice-cream vouchers. Click to know more(link to the landing page)

7. Facebook updates
Make this Ganesh Chaturthi more sweeter with London Dairy Ice cream..Click to participate in What#you#tweet#so#shall#you#eat#contest(link to the landing page) Will add a picture of London Dairy Ice Cream.
Happiness is when you start your day with name of Lord Ganesha and end it with the sweet taste of London Dairy ice creams. Click to participate in What#you#tweet#so#shall#you#eat#contest(link to the landing page) Will add a picture of London Dairy Ice Cream.

8. Facebook Status
Eat London dairy once and win a chance to eat it everyday.. Click to participate in What#you#tweet#so#shall#you#eat#contest(link to the landing page) Will add a picture of London Dairy Ice Cream.
Life becomes so sweet, when London Dairy Ice cream you eat.. Click to participate in What#you#tweet#so#shall#you#eat#contest(link to the landing page) Will add a picture of London Dairy Ice Cream.
Have you tried the new London Dairy Ice creams, check out the new flavors plus get chance to participate in What#you#tweet#so#shall#you#eat#contest(link to the landing page) Will add picture of different London Dairy Ice cream.

9. Twitter tweets
Make your life sweeter..Click to participate in What#you#tweet#so#shall#you#eat#contest(link to the landing page) Will add a picture of London Dairy Ice Cream.
Give your tastebuds a treat. Click to participate in What#you#tweet#so#shall#you#eat#contest(link to the landing page) Will add a picture of London Dairy Ice Cream.
What you tweet, so shall you eat.. Click to participate in What#you#tweet#so#shall#you#eat#contest(link to the landing page) Will add a picture of London Dairy Ice Cream.

10. Twitter tweets
May Lord Ganesha brings sweetness in you life.. Click to participate in What#you#tweet#so#shall#you#eat#contest(link to the landing page) Will add a picture of London Dairy Ice Cream.
Take a click with our Ice cream stick.. Click to participate in What#you#tweet#so#shall#you#eat#contest(link to the landing page) Will add a picture of London Dairy Ice Cream.
Loose weight and become lean but not at the cost of London Dairy Ice cream.. Click to participate in What#you#tweet#so#shall#you#eat#contest(link to the landing page) Will add a picture of London Dairy Ice Cream.