1. lorenzo.cantoni@usi.ch ¦ @lorenzocantoni
E-learning between academic and lifelong learning Bern, October 27th, 2017
prof. Lorenzo Cantoni
USI – Università della Svizzera italiana (Lugano, Switzerland) – eLab: eLearning lab
UNESCO chair in ICT to develop and promote sustainable tourism in World Heritage Sites

2. eLearning… … as a context & as a strategy
It extends well beyond University formal / certified training
Informal, lifelong, CSR
Making academic / research knowldge available
In an Open, Accessible, and actionable way
Addressing specific society and industry needs based on own competence / teaching / research
Framing the cases
Society needs: Sustainable Tourism for development ¦ Cultural tourism
Industry needs: digitization of the field
Own activities: Master in International Tourism ¦ webatelier.net eTourism R&D lab ¦ UNESCO Chair ¦ IFITT – International Federation for IT in Travel and Tourism
eLab, eLearning lab

3. Some cases MOOC «eTourism: Communication Perspectives»
50% full-time workers
other Universities integrating and accrediting it
Four languages
WHACY – World Heritage Awareness Campaingn for the Youth
Extending before Bachelor
Gamification & Apps
SADEC: Southern African Development Community
#Faces4Heritage
Awareness raising campaigns on Social Media within global #Unite4Heritage
Students’ involvement
Switzerland Travel Academy
Partnership with MySwitzerland
10 platforms
MOOC: «Tourism Management at UNESCO World Heritage Sites»
In collaboration with Paris 1 Panthéon-Sorbonne
Network of 10 different universities

4. lorenzo.cantoni@usi.ch ¦ @lorenzocantoni
E-learning between academic and lifelong learning Bern, October 27th, 2017
prof. Lorenzo Cantoni
USI – Università della Svizzera italiana (Lugano, Switzerland) – eLab: eLearning lab
UNESCO chair in ICT to develop and promote sustainable tourism in World Heritage Sites