2. BEC World Plc.
Presentation At
SET
Opportunity Day
9 September 2005

3. Advertising Expenditure Trends:95 98 99 00 01 04 TV
44%
60%
63%
62%
56%
RADIO
12% 9%
10% 8%
NEWSPAPER
28%
19%
20%
21%
18%
MAGAZINE 5% 6% 7%
CINEMA - 1% 2%
OUTDOOR 3%
TRANSIT
Source: CIA Media Innovation & NMR

4. Advertising Expenditure Trends:
Source: Nielsen Media Research

5. TV Advertising Expenditure:
High Growth Rate – Recovers Fast
Source: Nielsen Media Research

6. Market Shares 2005:
First 6 Months:
Source: Nielsen Media Research

7. 1H05 TV ADEX: Unit: Baht Million Month 2004 2005 MoM YoY Share
YoY Growth
Jan
3,412
3,540
-7.2%
3.8%
Ch.3
5,491
4,971
20.3%
-9.5%
Feb
3,695
3,670
3.7%
-0.7%
Ch.5
3,967
3,975
16.2%
0.2%
Mar
4,275
4,537
23.6%
6.1%
Ch.7
6,878
6,970
28.4%
1.3%
Apr
3,958
4,334
-4.5%
9.5%
Ch.9
3,127
3,493
14.2%
11.7%
May
4,170
4,395
1.4%
5.4%
Ch.11
455
572
2.3%
25.7%
Jun
3,895
4,054
-7.8%
4.1%
iTV
3,487
4,549
18.5%
30.5%
23,405
24,530
100.0%
4.8%
Source: Nielsen Media Research

8. 1H05 TV ADEX:
Source: Nielsen Media Research

9. 1H05 TV ADEX: 1 H 05 04 Rank PRODUCT SECTION TOTAL ADEX % Amt.
COMMUNICATIONS ,
993
883 8 . 2
255
074 10 -
261
191 11 6
NON ALCHOHOLIC BEVER..
928
077 7 9
915
182 12
895 3
SKIN CARE PREPARATION
647
730
816
478
168
748 4
LEISURE
413
737 5
281
387
132
350
CD/VDO & MUSIC PRO…
407
964
397
774
190
TOILETRIES
391
166
151
001
240
165 20
GOVERNMENT & COMMU…
358
866
914
713
444
153 48
HAIR PREPARATION
070
043
223
066
023
FOODSTUFFS
945
935
675 58
270
MEDIA & MARKETING
863
960
854
992
968
MOTOR VEHICLES
760
742
354 17
778
ALCOHOLIC BEVERAGES
640
263 95
377 14 13
DAIRY PRODUCT
681
572
666
134 15
438
BUILDING & MACHINERY
606
867
530
258 76
609
NON AUDIO/VISUAL
600
044
496
472
103
Change
Source: Nielsen Media Research

10. Advertising Expenditure Trends:
Source: Nielsen Media Research

11. Advertising Expenditure Trends:
Source: Nielsen Media Research

12. Audience Share :
Source: Nielsen Media Research

13. Share of Audience:
Source: Nielsen Media Research

14. Industry Reform: We shall see NBC and Broadcasting Bill shortly.
The reform is about to begin.
The reform is “blessing in disguised” for BEC as the industry will be more transparent and orderly.
Long awaited new investment opportunities in domestic market will be opened for BEC.

15. 1H05 Highlights: 2005 +/- YoY Ad.Revenue 2,379 -17% Concerts & Shows
Baht:Million
2005
+/- YoY
Ad.Revenue
2,379
-17%
Concerts & Shows
670
+234%
Oth. Sales Revenue
117
+67%
Total Sales Revenue
3,166
+1%
Net Profit
382
-61%

16. Our Revenue History:
Baht :Million

17. No New Rates at October 1st 2005:
BEC will not raise its primetime ad-rate up this October as our loading is not as tight as we used to be.
However, there were many increases during the year on non-primetime slots.
BEC used to adjust its rate-card up every October in line with the 2nd wave of high season. The increases are intended primary to cope with the growing demands, whereas our efficiency is also an additional attribute.

18. High Operating Leverage:
As our operating costs and expenses are mostly fixed in nature, thus BEC World has high operating leverage.
Our profitability will improve greater than the growth rate of our revenue growth.
Revenue and Profit Growth
(1Q99 is BASE)

19. BEC’s Dividend History:
Baht per share
BEC World intends to grow its dividend as well as to retain high payout ratio.