1. Online personalized advertisement, website n application
Prepared by: Celeste Ng
Date: May, 2016
Source: as shown

2. Internet-based Advertising – tailored to interest & needs
Source: Thorp, Justin, “11 Examples of Online Personalization You Love”. URL: .

3. Retargeting Advertising – based on previous visit of a website
Source: Thorp, Justin, “11 Examples of Online Personalization You Love”. URL: .

4. Source: http://www.msn.com/zh-tw/health/topic/
Retargeting Advertising

5. Source: http://www.msn.com/zh-tw/health/topic/
Retargeting Advertising

6. Personalized Recommendation – Prior behavior + others’ similar behavior
Source: Thorp, Justin, “11 Examples of Online Personalization You Love”. URL: .

7. Personalized Recommendation – Prior behavior + others’ similar behavior
Source: Thorp, Justin, “11 Examples of Online Personalization You Love”. URL: .

8. Personalized Newsfeed – my interest + my friends/groups
Source: Thorp, Justin, “11 Examples of Online Personalization You Love”. URL: .

9. Personalized homepage - my interest + my business contacts
Source: Thorp, Justin, “11 Examples of Online Personalization You Love”. URL: .

10. Personalized Shopping – personal style
Source: Thorp, Justin, “11 Examples of Online Personalization You Love”. URL: .

11. Personalized Shopping – personal style
Source: Thorp, Justin, “11 Examples of Online Personalization You Love”. URL: .