1. SNA Strategic Plan
#SNAleadership

2. Strategic Goals Professional Development Advocacy and Public Image
Community
Infrastructure
Strategic Goals describe the outcomes the organization will achieve for its stakeholders. They are written with a 3 year time frame in mind and are reviewed every year by the Board.
SNA’S four strategic goals are:
Professional Development
Advocacy and Public Image
Community
Infrastructure
SNA has objectives for each of its four strategic goals. This year, the Board again decided that it wanted to focus on the most critical objectives and strategies moving forward. With the introduction of Professional Standards and Reauthorization, The Board of Directors has decided to continue to focus on our 2 core competencies, Professional Development and Advocacy.

3. Objectives
Describe what we want to have happen with an issue; what would constitute success in observable or measureable terms?
Increase
Expand
Decrease
Consolidate
Enhance
Objectives are set for each strategic goal.
Objectives describe what we want to have happen with an issue. What is the measure of success?
Terms such as….
Increase, Expand, Decrease, Consolidate, Enhance

4. Strategies
Describe how the association will commit its resources to accomplishing the goal.
Brings focus to the allocation of resources.
Indicates an activity:
Refine
Redesign
Create
Identify
Develop
Revise
Implement
Establish
After identifying the goals & objectives you identify strategies.
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5. Professional development is another core goal for SNA.

6. Professional Development
GOAL
School nutrition professionals will have the necessary knowledge, skills and expertise to administer, manage and deliver healthy school meal programs.
READ GOAL

7. Professional Development Objective
Priority Objective #3:
Increase availability of resources and opportunities to enable members to meet the USDA Professional Standards regulation, thereby increasing the value of SNA membership to school nutrition professionals.

8. Professional Development Priority
Strategies:
Provide education to directors/managers on adult learning principles to help them improve professional development practices at the local level.
Provide education to members who present at SNA meetings and webinars on adult learning principles.
Promote SNA as the resource for USDA Professional Standards. Prioritize and implement professional development planning.

9. Professional Development Priority
Strategies:
Promote the Certificate in School Nutrition and the School Nutrition Specialist Credentialing Programs.
Research, evaluate and share best practices in school nutrition ethics.
Develop and promote leadership development opportunities.

11. Advocacy and Public Image
GOAL
Policy makers, school officials and parents will rely on SNA as the authority for designing and funding school meal programs.
READ GOAL

12. Advocacy and Public Image Objective
Priority Objective 2:
Increase efforts to improve understanding and knowledge by policy makers and other stakeholders of the scope and complexity of school nutrition operations.

13. Advocacy and Public Image Priority
Strategies:
Develop and deploy tools for members to use in sharing their school nutrition “stories.”
Develop and deploy tools for SNA’s legislative team to demonstrate the unique no-one-size-fits-all dilemma of school nutrition operations.

14. Advocacy and Public Image Priority
Strategies:
Develop and deploy tools for state affiliates to grow their legislative teams.
Enhance efforts to grow grassroots advocacy.
Revise and implement a legislative plan that is aligned with the five-year Child Nutrition Reauthorization cycle.

15. COMMUNITY

16. Community
GOAL
School nutrition programs nationwide will be strengthened through collaboration with members, state affiliates, industry and allied partners.
READ GOAL

17. Community Objective Priority Objective 2:
Increase satisfaction and engagement among different demographic segments of SNA’s membership.

18. Community Priority Strategies:
Improve our understanding of member demographics through qualitative and quantitative research.
Apply initial research results to begin development of targeted tools and approaches to meet the needs of key demographic segments.
Expand opportunities for state agency/state association collaboration.

19. Community Objective Priority Objective 5:
Enhance strategic partnerships with allied organizations.

20. Community Priority Strategies:
Identify synergies between SNA and allied groups in pursuit of issues of mutual benefit and concern.
Establish opportunities to engage with allied partners.

21. INFRASTRUCTURE

22. Infrastructure
GOAL
SNA will have a financially sustainable funding model with a nimble governance structure and headquarters staff organization that is aligned with the strategic plan and reflects contemporary association business practices.
READ GOAL

23. Infrastructure Objective
Priority Objective 3:
Increase recruitment and development of future SNA leaders.

24. Infrastructure Priority
Strategies:
Develop initiatives to support graduates of SNA’s Future Leaders Program. Encourage the continuation of their state and national leadership journey.
Continue to improve and promote current leadership advancement opportunities.
Expand recruitment of under-represented member demographic groups in association leadership positions.

25. Infrastructure Objective
Priority Objective 4:
Increase funding and resources to high priorities of the strategic plan.

26. Infrastructure Priority
Strategies:
Review and reallocate available financial and human resources to meet the priorities, including sun-setting of programs as appropriate.
Identify potential sources for new revenue.