1. Custom Made Casual Ennayah Khan, Sandra Cuellar, Kara Robinson
For the couture in all of us...
Jayla Moore, Summer Whitlock, Leslie Hilger-Cooper
Ennayah Khan, Sandra Cuellar, Kara Robinson

2. Who is “Custom Made Casual?”
Located at The Shops at Legacy- Prime location in Plano, TX.
Providing basic, casual clothing, shoes and accessories
Target Market: The young adult who has a passion for wearing casual clothing with a custom feel!

3. Young men and women between 20-30.
Target Market:
Young men and women between
Willing to pay more for better quality.
Household income: 50, ,000
Fashion savvy, concerned with the style and fit of their clothing, and highly educated

4. “To create a passion for casual clothing with a custom feel.”

5. Products and Services

6. Selection and Customization
Custom Made Casual is all about finding the right clothes, the right size, the right color, and the right YOU.
With a broad assortment of designs, fabrics, and embellishments, the customer has a huge variety of options to customize clothing.
- Sizing includes plus size men and women
- Assistance in personalization of clothing
+Stylist
- Pre-designed options
+ just looking for a perfect fit
+ inspiration for future designs

7. Women’sClothing

8. Tops

9. Skinny
Flare
Boyfriend
Straight

10. Variety of Washes also available
Extras:
Variety of Washes also available
embellishments
Slits/Venting
Bleaching
rhinestones

11. Accessories
and
Outerwear

12. Men’s Clothing

14. Skinny
Relaxed
Bootcut
Straight
Corduroy

15. Extras: Cuffed Option Printing Pocket Accents Colored Threading
Collar Options

17. Measuring the Perfect
“You”

18. Men’s Sizing
and
Measuring

19. Women
Sizing

20. The Consumer Experience
We understand that with higher quality and higher price you have to give the consumer a reason to choose you!
-Our knowledgeable clothiers can offer tips and help direct clients towards designing outfits that make them look their best.
-We plan to do our work in a very timely manner so our customers can be out wearing their clothing sooner.

21. A Typical
‘Custom Made Casual”
Store

22. Casual and Modern Feel