1. PR STRATEGY FOR: Alpine Toastmasters Exec 2016-17 Page 1
1. DESIRED PR OUTCOME
Support the Executive with effective PR tactics to deliver on the goals.
2. PRESENT STATE/GAPS
Lack of PR tactics and PR resources
Limited understanding that PR is the role of all members
Need to increase member numbers
3. MEASURABLE GOALS
Distinguished Club Program goals:
10 new members
20 walk-ins (1 per meeting)
4 Competent Communicator graduates
4. AUDIENCE SEGMENTS
5. KEY MESSAGES
6. TACTICS
7. RESP.
8. WHEN
9. COST
10. AUDIT
General Public
What Alpine Toastmasters does:
Builds confidence in communicating competently
Provides supportive and positive learning experience and environment
Empowers members to develop leadership skills
Enables greater self-confidence and personal growth
Equips members with tools and techniques for all manner of public speaking situations
Best place to be in Timaru on a Tuesday night
Website
Cristian
Ongoing $0
Up & running
Facebook page
Meetup.com / Neighbourly.co.nz
Elevator pitch
All
6 October
Effective
Welcome Pack
Lorri
20 October
$3.75 ea
Done
Media release / What’s On Guide
Done/ongoing
Flyers (for Library, Citizen’s Advice Bureau, Supermarket etc.) $?
A3 and A4 Posters – targeted to specific companies (for company Bulletin Boards and intranet sites)
Cristian / Lorri
$4.70 ea
For Mark, Dave M, Fonterra?
Street Sign
$138
Flyer for Newcomers
Two-sided Business Cards (250)
3 November
$25.00
Teardrop banner ??
$179

2. Professional Associations
PR STRATEGY FOR: Alpine Toastmasters Exec Page 2
AUDIENCE SEGMENTS
KEY MESSAGES
TACTICS
RESP.
WHEN
COST
AUDIT
Professional Associations
What Alpine Toastmasters does:
Builds confidence in communicating competently
Provides supportive and positive learning experience and environment
Empowers members to develop leadership skills
Enables greater self-confidence and personal growth
Equips members with tools and techniques for all manner of public speaking situations
Best place to be in Timaru on a Tuesday night
Deon?
Defer until ?
Youth
Defer until ?
Talk at local clubs e.g. Rotary and Lions
Organise a special “Showcase Meeting” (invites to include journalists)
Establish a Speakers Bureau
Flyers / brochures at Technical College
Youth Leadership Program (Mayor to present certificates)
Provide a judge for speech comps
Participate in high school & college Career Days