1. Attracting American Students

2. https://studyabroad.state.gov/
One stop shop for American Students who want to study abroad
Information on US Government Resources for American Students studying abroad.
You can put your information as a foreign institution on this site.

3. Information on USG scholarships for Americans who want to study in Portugal, includes Fulbright as well as Gilman Scholar ships

4. https://studyabroad.state.gov/node/add/foreign-government-resources
Here you can add your information. Don’t be fooled…it says Foreign Government resources…but really it is Foreign institutions. If you have a program or product that you want to target at American students you can put it here.

6. Know your assets Low cost Courses in English
Good transportation network
Beautiful
Good food
Safe
And on and on…

7. Find a Good Match What kind of student do you want?
What kind of advisor can connect you to that student?
How do you reach that advisor?
Build relationships with partner schools in the U.S. through events like NAFSA
They are looking for the right study abroad opportunities.
Strategically use advertising dollars.

8. Network Network Network
This is all about relationships…