1. Creating Your Own Social Buzz
Danielle Brigida
The Coming of Age Story of a Link
February 11, 2009
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4. Creating Your Own Social Buzz
Danielle Brigida
The Coming of Age Story of a Link
February 11, 2009

5. Social Media for NWF

6. Strategic Sharing
It’s all about giving your message the best shot of being heard
On sites like facebook, digg, twitter social bookmarking and news sites

7. Cross-Pollinate
Don’t be afraid to creatively promote your online work,

8. What do you need? Content that is: Interesting and helpful
Information you want to share
Something that might engage the reader
Flesh out engagement possibility

9. Optimize the Content From Press Release To Blog Post
Kept the Core Message but Optimized the Content

10. Submit to Social News Sites
What You’ll Need:
Direct Link to Your Story
Interesting and Accurate Title - Make it real, no marketese
Good description - Leave some intrigue if you can
Photo - Sites will pull this in automatically
Friends or supporters - To help start the votes
The submission screen caps are still detracting from the bullet points for me. Maybe keep the three logos, delete the submissions?

11. Submit to Social News Sites
For Example…
Link:
Story Title: Bush Eviscerates Endangered Species Act Description:
The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists.
Maybe add a “For Example” or other thing that denotes the example. Can be carried throughout.
Categories/Tags:
Environment, science, endangered species, animals, wildlife, politics

12. Why Digg? Traffic Numbers Traffic Quality Engaged Community
Established Group
----
Established Profile
Why did I submit it to digg You have 24 hours to get enough votes. Do I have the twentyfour hours – Is it worth it? – Explain stars ---

13. Submitting to Digg
Story Title: Bush Eviscerates Endangered Species Act Link Description:
The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists.
Why did I submit it to digg You have 24 hours to get enough votes. Do I have the 24 hours – Is it worth it?

14. Why Mixx? Traffic Numbers Traffic Quality Engaged Community
Established Group
Established Profile

15. Submitting to Mixx
Story Title: Bush Eviscerates Endangered Species Act Link Description:
The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists.

16. Why Reddit? Traffic Numbers Traffic Quality Engaged Community
Established Group
---
Established Profile

17. Submitting to Reddit
Story Title: Bush Eviscerates Endangered Species Act Link Description:
The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists.

18. Keep Submitting
Social News: Niche vs. Broad Smaller or more specific communities can bring visitors that stay longer on your site.

19. Find and Use Shortcuts
Always look for new ways to make submitting content easier and quicker!

20. Image by Micah Johnson From www.chiefingredient.com
Tips and Tricks
Image by Micah Johnson From

21. Submit to Social Bookmarking Sites
What You’ll Need:
What you’ll need:
Interesting and Accurate Title - Make it real, no marketese
Good description - Leave some intrigue if you can
Relevant Tags
Friends - To save or thumb up the link

22. Submitting to StumbleUpon
Accurate Title
Good Description
Relevant Tags

23. The Importance of Tags

24. Share the Link Love
IM/Skype
Thru the Site
Microblogs
Groups

25. Share With Microblogs Twitter Followers Identi.ca Followers
Your Message
Twitter Followers
Identi.ca Followers
Your Message
Plurk Followers
Your Message
What is microblogging?
Your Message
Facebook Friends

26. Shorten Your Link

27. Streamline Your Updates
Your Message
Twitter Followers
Identi.ca Followers
Plurk Followers
Facebook Friends

28. Use Your Profiles
Organizational
Personal

29. NWF Case Study

30. NWF Case Study

31. Search Twitter http://search.twitter.com
@NWF’s Response
*Power of the Retweet *Who is helping you?
*Follow new people
Add bullets about following people, starting convos, seeing where the influentials are.

32. Search Twitter
@starfocus’s Response

33. Tracking Your Return

34. Remember the Social Side
Be Polite
Don’t Interrupt
Help Others
Ask Questions
Ask for Help

35. Digg Hit the Homepage Check traffic Follow people who dugg it
Fan people who commented positively

36. Mixx Hit the Homepage Friend people who comment
Join Groups that pick up the story
Support these friends and groups if you want future support

37. Reddit Hit the Homepage

38. Within 24 Hours…

39. Bear in Mind There is No Failing…

40. Learn from Everything I used Microblogs to Share my Digg
I streamlined my work so I saved Time
I may not have “made” it viral, but I gave it all the right opportunities
Experiment with your content

41. And when it does well…
It’s Shocking

42. 1. Don’t be afraid to start slow.
Take Aways
1. Don’t be afraid to start slow.

43. Take Aways
2. Streamline and look for ways to save time.

44. Take Aways
3. Be a good friend, and you’ll have good friends.

45. To Create Your Own Buzz…
You must participate
Practice!
Learn from mistakes
Keyword on social media

46. National Wildlife Federation
Questions?
Danielle Brigida
National Wildlife Federation
Judy N, Flickr

47. Join us at the NTC! http://nten.org/ntc

48. Storytelling & Social Media: 5-Part Series
Social Media ROI
2/18/ am Pacific

49. Creating Your Own Social Buzz
We would like to thank the Packard and Surdna Foundations for their generous support of this webinar series.