1. Chapter 14
Visual Rhetoric

2. The Power of Visual Arguments
How much time do you spend on screens everyday?
Poll results:
2016 Coca Cola Super Bowl Ad
SPCA Commercials

3. Using Visuals in Your Own Arguments
Creates pathos, ethos, and logos
A Picture is Worth A Thousand Words
Make sure you discuss the image, not simply throw it in the presentation/essay for the fun of it.

4. Visuals Creating Pathos
Crowded hallways
Crowded lunchrooms
Dirty Bathrooms
Images can help prove your claim

5. Visuals Creating Pathos
Color
Make sure it is legible, both font & color, from across the room
Psychology of color
Symbolism of color

6. Visuals Creating Ethos
Activity: What is your moral code? What ethics do you abide by?

7. Visuals Creating Ethos
Activity: view your social media accounts
What would your friends say your pictures say about you?
What would your parents & grandparents say about you based on your pics?
What would a stranger say about you based on your pics?
What would a prospective employer say about you based on your pics?
Note: Keep in mind that social media can help you, but it can also hurt you too.

8. Visuals Creating Ethos
Reflect: Does your social media accounts & pics reflect your ethics?

9. Visuals Creating Ethos
Medium: pick a visual that works best with your topic & for your audience
Animoto
Animated comic
Powerpoint
Website
Prezi
Resume
Nearpod
Illustrations
Tri-fold brochure
Book
Essay
Poster
Film

10. Visuals Creating Ethos
Designs
Official stationary
Actual signature
Dressing up for a presentation

11. Visuals Creating Ethos
Designs
Font
Serif: little flourishes at the ends of the strokes that make the fonts seem handcrafted and artful
Bookman Old Style, Times New Roman, & Georgia
Sans Serif: cleaner, modern fonts without the flourishes; cooler, simpler, and, some argue, more readable on the computer screen.
Helvetica, Verdana, Comic Sans MS

12. Visuals Creating Ethos
Designs
Font
Other
Bold Face & Too Large= shouting
Tiny Type= evasive (like fine print)

13. Visuals Creating Logos
Organize information visually

14. Visuals Creating Logos
Printed texts or presentation slide
Works best when
its elements are easy to read,
simply organized, and
surrounded by restful white space.
What’s the logic in this?

15. Visuals Creating Logos
Electronic texts
Thrive on
Visual clutter
Packing a grab bag of data into a limited space
What’s the logic in this?

16. Visuals Creating Logos
Type of Visual
Description
Example
Pie Chart
Comparing parts of the whole
Graph
Comparing items over time or according to other variables
Diagrams or drawings
Attract attention to detail
Maps
Illustrate location and special relationships
Timelines
Represents the passage of time graphically.
Visuals Creating Logos

17. Remember to Check for Copyrighted Material
Public domain- you’re free to use them without requesting permission or paying a royalty.
Examples: clipart & government documents.
Other visual texts may require permission, especially if you intend to publish your work or use the item commercially.
Anything YOU place on a website is considered “published”