1. TPT Sustainer pHILOSOPHY
The low maintenance relationship you’ve been searching for
People become sustainers because they want to give and don’t want much in return
Convenience, no hassle
Should be low maintenance for you both
KEEP IT SIMPLE, DON’T OVER-THINK IT

2. We’ve got sustainers – now what?
Monitor the file
Two buckets:
Current sustainers (already on file and giving)
New sustainers (those joining this month)
Current sustainer bucket – how many paid last month, and how many paid this month?
The difference – why did those people not pay?
New sustainer bucket – how many pay over next 2-3 months v. those who don’t?

3. Why good CREDIT CARDS GO BAD
The donor decided they hate you and don’t want to give after all (or they just changed their minds)
The card is at its limit
The card actually went bad – the number changed, it was invalidated, etc.
Their card expired

4. when good credit cards go bad
You look into the future and see expiration dates looming Manually adjust the end date – do not contact them! You remind them of your relationship, and now it’s not low maintenance They decide not to continue your relationship And THAT’S bad!!

5. stop gap You tried, you really did – and the card still went bad.
NOW WHAT?
CONTACT THEM
Quickly, and spare no expense
Create a 24 hour hotline to take their call (ACD does this for us)
Dedicated place on website for them to update info
Snail mail
CALL – easiest way
(use in-house telemarketing or pay someone for a couple hours to make the calls)

6. Convert them to eft Convert them to EFT Mention the EFT option often
EFT Conversion Campaign
We used challenge money from our Board to encourage people to convert from CC to EFT
Mention the EFT option often
Every communication they get from us offers 3 options:
Increase their monthly gift
Make a one-time additional gift
Convert their credit card to EFT
Magazine cover tip – for credit card sustainers, offered option to convert with easy response options
Canvassing – eeeeeasy way to get someone on as EFT right from the start
Pledge