1. Jing B. Feng, PhD & Natalie Walsh
Business Management

2. Introduction

3. What are we looking for? Market Opportunity Competitive Advantage
Clear market need and a plan to take advantage of the need.
Competitive Advantage
The product or service is something unique that has a protectable competitive advantage in the proposed market.
Investment Potential
The business is a real investment opportunity in which an investor would consider investing.

4. Goals Incubate your ideas into real business plan
Participate in the NYS Business Plan Competition in Spring,
NYSBPC Industry Categories
- Social Entrepreneurship/Non-Profit
- IT/Software
- Clean Tech
- Advanced Tech
- Products
- Services

5. Important Dates for NYSBPC
Dec 15th, 2017 Deadline to submit Application
Feb 2nd, 9th, & 16th, 2018 Bootcamps for competition
February 19th, Farmingdale campus Finals
March 7th, Long Island Regional Finals
April 27th, New York State Finals, Albany, NY

6. E-Fest 2018
The 25 student teams who submit the best business pitches (up to a 7-minute video and 15 presentation slides) in the preliminary competition will be invited to the national event, which will feature two Pitch Competitions, an Innovation Challenge, professional development workshops, and the e-Fest® competition finals.
Student Team Submission Feb 1-23, 2018
Finalist Annouced Mar 16, 2018
E-fest 2018 Nationals Apr , 2018

7. Interactive Exercise

8. Questions to ask What is your product or service?
What is the current problem or opportunity?
How does your product/service address to the problem or opportunity?
Who will buy your product/service?
How are you going to offer the product or service?
How are you going to grow the business?

9. Generating a Business Idea
Write down one problem or opportunity that you are aware of
What product/service can address the problem?

10. An Example
LVL – The First Wearable Hydration Monitor

11. Sources For Inspiration…and Information