1. Understand Opportunity
4.01

2. Entrepreneur Characteristics: Inquisitive Creative Persistent
Goal- Oriented
Independent
Self- Confident
Self- Demanding
Action- oriented

3. Skills Communication- Human relations Problem solving Decision making
Basic business
Technical
Math

4. Marketing Mix
Define-
Product
Price
Place
Promotion

5. Market Segmentation Define- Geographic Demographic Psychographic
Behavioral

6. Forms of Business Ownership
Sole Proprietorship-
Partnership-
Corporation -

7. Franchises Businesses

8. Opportunity and Demand
Marketing Objectives -

9. Understand test Feasibility and Accessing information
4.02

10. Financing
Start-up Cost
Continuing Cost
Fixed cost
Variable Costs

11. Entrepreneurial Characteristics to obtain
Six C’s of Credit
Character
Capacity
Capital
Collateral
Conditions
Coverage

12. Sales
Sales forecast Contingency Funds

13. Financial Statements
Cash flow statement Balance sheet Income statement

14. Wages Vs. Salaries

15. Pricing
Calculating mark up Break-Even point

16. Distrubtion

17. Product Development
Prototype
Quality Control
Product Standard

18. Feasibility Analysis

19. Recognize the Importance of Community Outreach
4.03

20. Sources of Financing Banks 1. Secured vs. Unsecured loans *
B. Family & Friends
C. Personal Funds
D. Venture- Capitalists
E. Private Investors

21. Business Plan

22. Support Organizations
Federal Resources : Small Administration ( SBA) Service Corps of Retired Executives Small Business Institute ( SBI) United Stated Department of Commerce Federal Trade Commission (FTC) Internal Revenue Service ( IRS) Small Business Development Center

23. State Resources
Department of Development- Department of Labor Worker Compensation Board Department of Agriculture and Consumer Protection Office of the Secretary of State

24. Local Resources
Chamber of Commerce Colleges, universities Technical schools Licensing and permit offices County health Department County Extension Services

25. Professional Services
Attorneys -
Accountants -
Insurance Agents-

26. Services Vendors Sales Quota Pricing : Promotional Fixed Markup
Odd/Even Pricing
Psychological
Unit Pricing
Prestige

27. Understand Marketplace
4.04

28. Risk
Types : -Human Risk -Economic Risk -Natural Risk -Risk Transfer

29. Evaluating Your Business
Financials - Marketing - Operations - Standards -

30. Employee Complaints

31. Promotion
Define A. Adversting B. Public Relations

32. Financial Plan

33. Risk Management
-Avoidance -Control -Retention Transfer ( property insurance)

34. Opportunity Cost

35. Understand Future Directions
4.05

36. Advantages/ Disadvantages of:
Corporations-
Franchises-
Sole Proprietorship -

37. Future of the Foodservice Industry
Projections- Trends -

38. Post- Project Considerations
Buying an Existing Business-
Portfolios -
Capacity -

39. Post Project Considerations
Start up Cost Consultations Initial Inventory Reflection on project-