1. USC Upstate - John T. Long, Ph.D. Teaching with Technology Spring
Conference 2011
Teaching with Technology Spring
After the Academy - What Next?
Using Digital Storytelling in the Classroom
University of South Carolina - Upstate
SNPA 302 Nonprofit Administration and Leadership
John T. Long, Ph.D.
Digital Storytelling Project

2. 2008 Competencies Nonprofit Marketing
USC Upstate - John T. Long, Ph.D.
2008 Competencies Nonprofit Marketing
Explain the importance of a marketing philosophy in a nonprofit organization.
Explain the nature of public relations activities for nonprofit organizations.
 Explain the role of community outreach activities.
 Develop strategies for obtaining client feedback.
 Discuss strategies for conducting a community needs assessment.
 Explain the importance of maintaining information systems.
GA Aquarium 42% ROI 4 mths, twitter, myspace, facebook
Digital Storytelling Project

3. USC Upstate - John T. Long, Ph.D.
Stanford Social Innovation Audio Lectures -
Storytelling for a Good Cause
Andy Goodman
Communication consultant
Storytelling for a Good Cause
“How to tell stories so other people will follow?”
History has made us a storytelling specie
Identify in stories
Culture stories we agree are true
Stories help us remember
Why So
Powerful?
“It is my belief that storytelling is the single most powerful communication tool that we have.”
Andy Goodman, September 2006
Social Innovation Audio Lectures -
Why is it about narratives that make it so powerful?
History as species that has made us a story telling people
Your identify is comprised of stories that make up who you are
Cultures stories we agree are true
Stories help us remember
How to tell stories so other people will follow?
Digital Storytelling Project

4. Learning Objectives
By the end of the three training sessions, the learner will be able to:
Define digital storytelling and why it is important,
Identify elements of a digital story,
Explore ways to develop purpose,
Describe the work breakdown structure,
Locate helpful resources, and
Use software applications to produce story.

5. Digital Storytelling Definition
USC Upstate - John T. Long, Ph.D.
What is Digital Storytelling?
(my example)
Digital Storytelling Definition
Many definitions, but… in general, combining the longstanding art of telling stories with any of a variety of available multimedia tools, including graphics, audio, video, animation, and Web publishing.
Digital Storytelling Project

6. Evaluation Elements of a Digital Story
USC Upstate - John T. Long, Ph.D.
Overall Purpose of the Story
Narrator’s Point of View
A Dramatic Question (or Questions)
Choice of Content
Clarity of Voice
Pacing of the Narrative
Meaningful Soundtrack
Quality of the Images
Economy of the Story Detail
Good Grammar and Language Usage
Evaluation Elements of a Digital Story
Story Proposal
Storyboard
Walk about and peer evaluation rubric
Draft viewing?
Final evaluation
Digital Storytelling Project

7. Elements of a Digital Story
Emotion
7. Soundtrack
2. Point of View
3. Dramatic Question
8.Images
4. Content
1. Puppy
Purpose
5. Clarity of Voice
10. Grammar & Language
9. Economy of Detail
6. Pacing

8. “Numbers numb, jargon jars, and nobody ever marched onto Washington because of a pie chart.” – Andy Goodman

9. Purpose of Digital Storytelling
“A good story often comes from looking at the familiar in a new way with new meaning” - Joe Lambert
Purpose of Digital Storytelling
Inform? - service learning
- nonprofit organization
- social issue
train - Educate?
support -
Recruit? - staff
- board
- volunteer
Other Purpose?

10. Work Breakdown Structure
USC Upstate - John T. Long, Ph.D.
Work Breakdown Structure
Step 1 – orientation to project (in-class) Step 2 – idea generation, story proposal (purpose/audience/topic – March 17) Step 3 – storyboarding and script development ( words, copy due in class – March 31) Step 4 – peer “walk about” (March 31) Step 5 – gathering the pieces (pictures, video, etc.) Step 6 – putting it all together (draft digital storytelling) Step 7 – peer evaluation (out of class, via rubric – April 5) Step 8 – classroom film festival (April 12,14)
Orientation (intro video, definition, elements, resources)
Idea generation (service learning
Storyboarding and script development (handout)
Gathering the pieces (still images, video clips, voice over narration, soundtrack, sound effects, titles, transitions)
Putting it all together (how to, class demo with pictures and stories)
Peer evaluation (rubrics)
Film festival (introduction and view)
Digital Storytelling Project

11. Tools for Creating Digital Stories
USC Upstate - John T. Long, Ph.D.
Tools for Creating Digital Stories
Microsoft Photo Story
Microsoft Movie Maker
Apple iMovie
Microsoft PowerPoint
Many other software options
Digital Storytelling Project

12. Let’s Make a Digital Story!

13. Other Programs of Interest

14. Lessons I Think I’ve Learned (this semester)
Increased confidence in presenting DST
General Knowledge (thanks DST Academy)
Lesson plan
Sequence in course curriculum
Ways to incorporate DST in less time
Practice techniques (picture stories of course topic)
Things still to learn
DST in process (walk abouts, student evaluations…)
Quality of student DST (student evaluation of process)
Involve community

15. John T. Long, Ph.D. Nonprofit Administration 800 University Way
Spartanburg, SC 29303