1. Résumés
Lecture 11

2. Yesterday Persuasive Messages Appealing to your audience
Supporting your argument
Dealing with resistance
Types of Persuasive Messages

3. Yesterday
Sales message
Objective: sell your product

4. Today Résumés A different kind of Sales message YOU are the product
Objective: Sell yourself

5. Today Résumés What is a résumé? Preparing your résumé Type of résumés
What to include/omit

6. Résumés
Structured written summary of experiences, skills, education and activities that make you qualified for a job
Think of it like a sales message.

7. Résumés Features = what you have done
Benefits = how you can help a company, school, etc.

9. 3 Step Writing Process
Like any message in business, a good résumé needs:
Planning
Writing
Completing

10. Planning Analyze your audience
Think about what makes you interesting and qualified for a job
Think about things you have that your audience wants

11. Planning
Gathering
Think about everything you have done in your whole life.
Requires lots of brainstorming

12. Planning Every job (dates, duties, accomplishments)
All Education (degrees, courses, dates, awards)
Other (clubs, volunteer work, presentations, dates, etc.)

13. Planning Collect all this info before making your résumé.
Remember specific things that you did in jobs, school, clubs, etc.

14. Planning Adapt your résumé
Have a different résumé for each job, scholarship, program you are applying to

15. Planning Generic résumé = general résumé
Targeted résumé = adapted to different jobs

16. Planning
The biggest mistake job seekers make is submitting a generic résumé
You must think about what your audience wants and adapt it to them

17. Myths - Facts
The purpose of a résumé is to list all your skills and accomplishments
The purpose of a résumé is to get employer interest and generate a job interview

18. Myths - Facts A good résumé will get you the job you want
A good résumé will only get you an interview

19. Myths - Facts
Your résumé will be read carefully by an interested employer
Your résumé probably has less than a minute to make an impression

20. Myths - Facts
The more information you present in your résumé the better
Too much information may make the reader bored

21. Writing Organize your résumé around your strengths
Select a format/style that will focus on your strengths and deemphasize your weaknesses

22. 3 Types of résumés
Chronological
Functional
Combination

23. 3 Types of résumés
Chronological
Functional
Combination

24. Chronological résumé Organized in order of when things happened
List most recent position first, then follow in that order

26. Chronological résumé Pros: Employers are familiar with this style
Highlights career growth
Highlights stability
Straightforward

27. Chronological résumé Good for people: With long careers
With a strong career path
Who want to continue current career

28. Chronological résumé Bad for people: With little experience
Looking to switch careers
Who have just finished or are in school

29. 3 Types of résumés
Chronological
Functional
Combination

30. Functional résumé
Emphasizes skills and accomplishments by splitting them into groups

32. Functional résumé Pros: Emphasize earlier job experience
Deemphasize lack of career progress or unemployment
Highlight your skills instead of your experience

33. Functional résumé Cons: Employers are not used to it
May seem like you are trying to hide something

34. Functional résumé Good for: Students/young people
People entering the job market
People looking to switch careers

35. 3 Types of résumés
Chronological
Functional
Combination

36. Combination résumé
Combines the best parts of the chronological and functional résumé

38. Combination résumé
Pros:
It is more open ended
You may adapt it easier

39. Combination résumé Cons: Is too long
Can be repetitive if you must list things twice

40. Conclusion
Students at HHU, and anyone looking for their first job want to use a type of combination résumé called an:
Entry Level Résumé

41. Tomorrow
We will discuss the best way for you to prepare your own entry level résumé
Entry Level = lowest job

42. What to include
There are rules regarding what to include and what not to include in your résumé.
For this class, we will use western guidelines

43. What to include Name and address (necessary)
Employer must know who you are and how to reach you

44. What to include Name – Biggest thing on the résumé
Full Address – May need current & permanent
Phone number (with country code)
– (Make it professional!)
Website – If you have a personal one to share

45. What to include Objective (optional)
Experts disagree whether or not to include an objective
It is up to you to make this decision

46. What to include What does an objective do?
Clarifies the purpose of your résumé
Presents a clear statement of your goals
When should I use an objective?
Include it on the resume when it is very targeted
specific type of position
specific skills you offer

47. What to include Summary of qualifications (optional)
Like the executive summary of your résumé
Like a business report, it may be the only thing that people read
If you include one, make it strong, direct, and convincing

48. What to include
Education (necessary)
Especially for current students, this may be the strongest part of your résumé.
Include related courses, GPA, awards and expected graduation date

49. What to include Work experience (if you have any)
You may include related and unrelated work experience
List the name of your company, job title, and dates
Include accomplishments and responsibilities

50. What to include Skills/accomplishments (if you have any)
Anything you have done or can do that will increase your qualifications
Languages, computer skills, etc.

51. What to include Activities (if you have any)
Anything you did in your free time that might make you better suited for the job
Teams, clubs, organizations, etc.

52. Don’t include! Personal Information Age Sex Nationality Religion
Marital Status

53. Don’t include! Personal Information
These should not affect whether or not you are hired!

54. NEVER!
Don’t lie on your résumé. It may be tempting to stretch the truth, but avoid lying on your résumé. This is called résumé deception.
In order to avoid résumé deception, remember:

55. NEVER! Do not claim educational credits you don’t have
Listing schools or degrees that you did not earn
Do not inflate your GPA (grade point average)
Pretending to have achieved better grades than you actually did.

56. Never! Do not claim to be self employed Do not exaggerate success
Pretending to be your own boss to cover unemployment periods
Do not exaggerate success
Claiming full responsibility for a team effort

57. Common Mistakes Too Long Too short Too wordy Boastful Dishonest
Limit résumé to 1 page, especially for students
Too short
Too wordy
Boastful
Dishonest
Spelling or grammar mistakes

58. Tomorrow
Apply the info used today to make our own résumés.