1. “How to Get More Exposure, Higher Page Rank and Traffic For Your Site”
Link Building
“How to Get More Exposure, Higher Page Rank and Traffic For Your Site”

2. What is Link Building?
Process of creating incoming links to your website
A strategy that will help you increase
Search engine ranking
Website authority
Get more traffic

3. Why is Link Building Important?
Helps your website get indexed quickly
Creates exposure, visibility and credibility of your site
With high quality inbound links, your site will be seen as a valuable resource  Higher PR
Quality traffic from relevant sites which will increase sales

4. Link Building Tactics RSS Feeds Reciprocal Links Exchange
Social Bookmarks
Website Directories
Blog & Forum Commenting

5. What is RSS about? RSS (Really Simple Syndication)
A notification system that alerts subscribers of changes made to their favorite web site, blog, video, ezine author, etc
Text based linked headline with a short summary of the content
Feed is delivered to the user rather than user going out to look for information

6. Why Use RSS Feeds?
Create a loyal fan base of readers and have constant ongoing traffic
Very user-friendly because it’s arranged in a highly organized manner
Great one way back links for higher PR and more traffic
Helps get new websites indexed very quickly

7. 02. Submit to RSS Aggregators
How RSS Works
01. Grab RSS/XML Feed
02. Submit to RSS Aggregators

8. RSS Aggregator Sites
Large feed sites directories are constantly spidered by Google
Brand new sites can get indexed very quickly
Submit only once  Automatically updated
Instant backlinks to new content

9. Top RSS Aggregator Sites
FeedAge.com
Feedest.com
FeedBurner.com

10. What Content to Use RSS Feeds
Bookmarks
Podcast
Press Releases
Videos
Articles
Squidoo Lenses
Blogs

11. Reciprocal Links Exchange
Simple context: - “You link my site, I link your site”
Form of link exchange between you and other site owners, webmasters, companies and individuals
Find a site that has related content to your niche
Content should be similar but different enough so you are not competing with each other

12. Reciprocal Links Exchange (Con’t)
Find out how much traffic the site is getting using Quantcast.com or Alexa.com
Should link exchange with a site that has similar amount of traffic to your site
Think and negotiate Win-Win
Be specific and honest
Create affinity and give reasons for them to partner with you

13. Reciprocal Links Exchange Placement Goldmine
Common Placement Method
Blog (Banner and Text link Exchange)
3 Other Placement Goldmine
Autoresponder (Follow Up s)
Thank You Page (Confirmation Page)
Download Page (Unannounced Bonuses)

14. Reciprocal Links Exchange Placement Goldmine (Con’t)
Autoresponder
People within a list have already given you permission to market to them
More open to recommendations and referrals
A list of buyers is even more effective. These are the people that would buy related products again and again

15. Reciprocal Links Exchange Placement Goldmine (Con’t)
Thank You Page
Place where users just entered into the sales funnel
Just gave permission to market to them

16. Reciprocal Links Exchange Placement Goldmine (Con’t)
Download Page
Page where customers download their purchased products
Extremely valuable because buyers are most likely to purchase related products in the future

17. Social Bookmarks
Over 80 million users in at least one or more social networking sites
High quality backlinks from authority sites
Facebook, Twitter, Digg, JumpTags, Technorati, Squidoo and more
Extremely high PR value that will boost search engine rankings
Community based website will and help drive more targeted traffic and create viral effect

18. Top 10 Social Bookmark Sites
Twitter.com
Digg.com
StumbleUpon.com
Reddit.com
Technorati.com
Delicious.com
Furl.com
Mixx.com
Propeller.com
Newsvine.com

19. Social Bookmark Automation
OnlyWire
Bookmarking Demon

20. Website Directories Submission
Great one way back link
Effective way to build your web site popularity
Submit your URL to related websites

21. Top 10 Website Directories
Dmoz.org - PR 9
Lii.org - PR 8
HotFrog.com - PR 7
SoMuch.com - PR 6
Skoobe.biz - PR 6
NetInsert.com - PR 6
Jayde.com - PR 6
Info-Listings.com - PR 6
Gimpsy.com - PR 6
GeniusFind.com - PR 6

22. Website Directories Automation
Brad Callen’s Directory Submitter

23. Blog & Forum Commenting
Blogs and forums are powerful web 2.0 platforms
Community based which allows people to freely express themselves and provide feedbacks
Users enjoy sharing common interests and experiences with like-minded people

24. Blog & Forum Commenting (Con’t)
Visit an active blog or forum and pick a hot topic to make a comment on
The key to this tactic is to provide value
Under your signature, create anchor text link and leave your website url with a call-to-action
Use the signature section for personal branding as well

25. Link Building Conclusion
Helps increase Page Rank of website and get indexed on Google quickly
Link Popularity increases exposure, visibility and credibility for yourself and your website
Might be time consuming at the beginning but will reap the rewards of higher quality website, more traffic and more profits!