1. Internal collaboration
10 November 2017
Internal collaboration
Digital communications
Matt Terrington, Head of Digital

2. Introduction
Head of Digital, in the Communications and Public Affairs Division
Responsible for:
Strategic planning, management and improvement of digital communications tools
Digital brand management and user experience standards
Fostering a collaborative and supportive digital communications community

3. Introduction
Head of Digital, in the Communications and Public Affairs Division
Responsible for:
Strategic planning, management and improvement of digital communications tools
Digital brand management and user experience standards
Fostering a collaborative and supportive digital communications community
Background:
Higher education
Culture
Software
Design
Manufacturing

4. Digital scope

5. Digital scope
Build and maintain digital communications tools to enable staff, students, academics, alumni and the public, to share the wonder and excellence of Imperial College London

6. Digital scope
Build and maintain digital communications tools to enable staff, students, academics, alumni and the public, to share the wonder and excellence of Imperial College London
We use our best practice knowledge to provide professional support, consistent processes and appropriate technology for digital publication and user experience design

7. Digital-Web team
Co-located team from two divisions:

8. Digital-Web team Co-located team from two divisions: CPA
Communications and Public Affairs
CPA

9. Digital-Web team Co-located team from two divisions:
Communications and Public Affairs
Information and Communications Technologies
CPA
ICT

10. Digital-Web team Co-located team from two divisions:
Communications and Public Affairs
Information and Communications Technologies
Multi-skilled
Digital design
Content design
User support
Software development
Product management
CPA
ICT
Head of Digital
Product Owner
Web Training and Support Manager
Senior Digital Designer / Developer
Frontend Developer
Content Designer
Performance Analyst
Digital Assistant
Web Development Team Lead
Functional Analyst
Web Developer
Software Engineer

11. College Faculty of Medicine Faculty of Engineering
Imperial College Business School
Natural Sciences
Central services

12. Network Faculty Web Officers / Site Owners Digital Partners
Faculty of
Medicine
Faculty of Engineering
Imperial College Business School
Natural Sciences
Central services
Faculty Web Officers / Site Owners
Digital Partners
Super users
Connectors

13. Community Editors Faculty Web Officers / Site Owners Digital Partners7+
370+
250+
260+
400+
Editors
Faculty of
Medicine
Faculty of Engineering
Imperial College Business School
Natural Sciences
Central services
Faculty Web Officers / Site Owners
Digital Partners
Super users
Connectors

14. Projects

15. Projects
8-12 people max
Responsible and empowered

16. Projects 8-12 people max Responsible and empowered Clear stages Brief
Content design
Prototype
User testing
Visual design
Build
Publish
Measure

17. Projects 8-12 people max Responsible and empowered Clear stages
Aims not specifications
Brief
Content design
Prototype
User testing
Visual design
Build
Publish
Measure

18. Projects 8-12 people max Responsible and empowered Clear stages
Aims not specifications
User testing and analytics
Brief
Content design
Prototype
User testing
Visual design
Build
Publish
Measure

19. Projects 8-12 people max Responsible and empowered Clear stages
Aims not specifications
User testing and analytics
Stakeholders
Consulted and informed
Brief
Content design
Prototype
User testing
Visual design
Build
Publish
Measure

20. Principles

21. Principles
Offer help
Do what’s necessary, and a bit more

22. Principles Offer help Do what’s necessary, and a bit more Empathy
Try to understand the pressures other teams are under

23. Principles Offer help Do what’s necessary, and a bit more Empathy
Try to understand the pressures other teams are under
Sharing objectives
Take on goals from outside the team

24. Principles Offer help Do what’s necessary, and a bit more Empathy
Try to understand the pressures other teams are under
Sharing objectives
Take on goals from outside the team
Be honest
Say what we can, and can’t do
Offer alternatives

25. Principles Offer help Do what’s necessary, and a bit more Empathy
Try to understand the pressures other teams are under
Sharing objectives
Take on goals from outside the team
Be honest
Say what we can, and can’t do
Offer alternatives
Prove capability
Deliver quality
Deliver what we say we will

26. Principles Offer help Do what’s necessary, and a bit more Empathy
Try to understand the pressures other teams are under
Sharing objectives
Take on goals from outside the team
Be honest
Say what we can, and can’t do
Offer alternatives
Prove capability
Deliver quality
Deliver what we say we will
Build trust
Work in ways people expect

27. Thank you very much