1. MEDIA COVERAGE OF THE BRUSSELS PROCESS SEPTEMBER – DECEMBER 2015
MEDIA MONITORING
MEDIA COVERAGE OF THE BRUSSELS PROCESS
SEPTEMBER – DECEMBER 2015

2. MONITORING PERIOD AND SAMPLE
Period: September 1– December 31, 2015
Subject of monitoring – central news broadcasts
Monitored media: RTS1, B92, RTV Pink, TV Prva, RTK 2, TV Puls, TV Most, TV MIR, Radio Kontakt +, Kosma, KoSSev news portal

3. Monitoring OBJECTIVE
Establishing the manner of monitoring the topic of the Brussels Agreement in the media
Presence of the topic in news broadcasts–number and duration of reports
Disposition of the reporting (genre structure, announcements of reports, attitude towards the topic)
Topics – general framework of the reporting and subtopics – specific parts and agreements
Depiction of the actors – representation and tone of depiction
Serbian and Kosovar government representatives when discussing the Brussels Agreement
Representatives of institutions regulating/controlling the election process
Political parties
Experts
Civil society representatives
Public figures
Bureau for Social Research

4. Air time TV Total air time Actors’ air time RTS 3:01:36 0:47:48 Prva
0:54:58
0:15:54
Pink
2:36:00
0:52:37
B92
2:57:32
0:49:37

5. AIR time dedicated to the BRUSSELS AGREEMENT
Report duration
Actors’ total air time
RTV Puls
4:45:13
2:44:39
Most
4:37:08
2:14:19
Kontakt Plus
5:16:19
3:03:37
Kosma
2:30:30
1:22:49
RTV KiM
2:24:54
1:17:04
RTK2
5:01:49
1:45:54

6. NUMBER OF REPORTS TV
Number
RTS 72
Prva 30
Pink 71
B92 68

7. NUMBER OF REPORTS pER mediA Outlet
RTV Plus
224
Most
176
Kontakt Plus
214
Kosma
118
RTV KiM
152
RTK2
161

8. REPORTING STATISTICS Average report duration Maximum report duration
Minimum report duration
RTS
0:02:31
0:08:15
0:00:17
Prva
0:01:49
0:04:38
PINK
0:02:11
0:11:29
0:00:15
B92
0:02:36
0:12:47

9. REPORTING STATISTICS Average report duration Maximum report duration
Minimum report duration
Puls
0:01:16
0:06:35
0:00:13
Most
0:01:34
0:07:00
0:00:12
Kontakt plus
0:01:28
0:12:02
Kosma
0:04:07
0:00:11
KIM
0:00:57
0:03:39
0:00:15
RTK 2
0:01:52
0:05:57
0:00:19

10. Announcement Is there an announcement? RTS PRVA Pink B92 Yes 48,6 56,7
46,5
51,5 No
51,4
43,3
53,5
48,5

11. Announcement Is there an announcement? PULS Most Kontakt plus Kosma
KIM
RTK2
Yes
33,5
58,5
38,8
50,8
51,3
54,0 No
66,5
41,5
61,2
49,2
48,7
46,0

12. PLACEMENT OF THE “BrUSsels AGREEMENTS” TOPIC in the report
RTS
PRVA
Pink
B92
Predominant
27,8
40,0
31,0
30,9
Medium
9,7
6,7
16,9
11,8
Mentioned
62,5
53,3
52,1
57,4

13. PLACEMENT OF THE “BrUSsels AGREEMENTS” TOPIC
PULS
Most
Kontakt plus
Kosma
KIM
RTK2
Predominant
59,4
50,6
57,0
52,5
57,2
31,7
Medium
14,7
20,5
18,2
14,4
15,1
19,9
Mentioned
25,9
29,0
24,8
33,1
27,6
48,4

14. GENRE struCturE RTS PRVA Pink B92 News 9,7 23,3 22,5 16,2 Report 0,0
RTS
PRVA
Pink
B92
News
9,7
23,3
22,5
16,2
Report
0,0
3,3
2,8
1,5
Report with statements
65,3
66,7
69,0
61,8
Reportage
16,7
6,7
14,7
Interview
8,3
5,9

15. MEDIA Attitude towards the Brussels negotiations
RTS
PRVA
Pink
B92
Affirmative
39,3
44,4
46,6
42,7
Critical
21,3
13,9
22,7
16,9
Informative
41,7
30,7
40,4

16. MEDIA Attitude towards the Brussels negotiations
PULS
Most
Kontakt plus
Kosma
KIM
RTK2
Affirmative
49,4
57,3
37,7
39,7
37,1
34,0
Critical
21,0
9,5
24,5
19,1
22,4
24,7
Informative
29,6
33,2
41,1
40,6
41,2

17. contexts RTS PRVA PINK B92 Context of Serbia’s Euro-integrations 36,1
RTS
PRVA
PINK
B92
Context of Serbia’s Euro-integrations
36,1
30,0
23,9
35,3
Context of internal political and economic issues across Kosovo
29,2
16,7
28,2
29,4
Implementation of the agreed-upon issues
22,2
26,7
31,0
27,9
Context of status and status-related issues (formation of army)
6,7
25,4
16,2
Negotiation process itself
19,4
13,3
19,7
23,5
Context of international organizations (UNESCO/NATO/OSCE)
9,7
20,0
12,7
11,8
Context of internal political and economic issues of Serbia
5,6
3,3
2,8
4,4
Context of regional political cooperation, regional stability
0,0
4,2
1,5
Context of Kosovo’s Euro-integrations
5,9
Context of regional economic development
1,4
Context of political and economic issues in Northern Kosovo
Context of political and economic issues in other Serb-inhabited areas in Kosovo
Context of reconciliation between Serbs and Albanians
Context of relations between Serbia and Albania
Context of Republic of Serbia’s property in Kosovo

18. contexts PULS Most Kontakt plus Kosma KIM RTK2
Implementation of the agreed-upon issues
36,6
43,2
34,6
42,4
38,8
35,4
Context of Serbia’s Euro-integrations
9,8
19,9
3,7
5,9
11,2
6,2
Context of internal political and economic issues across Kosovo
19,3
47,7
46,1
55,3
Negotiation process itself
15,6
15,9
19,2
10,2
15,1
5,6
Context of international organizations (UNESCO/NATO/OSCE)
11,6
15,3
7,0
12,7
9,2
8,7
Context of status and status-related issues (formation of army)
5,4
11,4
1,4
1,7
2,6
Context of political and economic issues in Northern Kosovo
9,7
3,3
5,1
2,0
4,3
Context of internal political and economic issues of Serbia
3,1
2,3 ,9
0,0
1,3
Context of political and economic issues in other Serb-inhabited areas in Kosovo
2,5 ,6
Context of regional political cooperation, regional stability
1,9
Context of reconciliation between Serbs and Albanians
1,8
0,8
0,6
Context of Republic of Serbia’s property in Kosovo
0,9
Context of Kosovo’s Euro-integrations
4,0
6,6
Context of regional economic development
0,7
Context of relations between Serbia and Albania

19. THematIC Framework General narrative of the Brussels Agreement 38,6
RTS
PRVA
Pink
B92
General narrative of the Brussels Agreement
38,6
41,2
46,2
36,4
General narrative of the Brussels Agreement’s implementation
26,1
20,6
16,7
26,0
Concrete examples of the Brussels Agreement’s implementation
38,2
30,8
29,9
Report from Brussels meeting
1,1
0,0
1,3
Report from other meetings concerning the negotiation process
Announcement of Brussels meeting
8,0
5,1
7,8

20. THematIC Framework PULS Most Kontakt plus Kosma KIM RTK2
PULS
Most
Kontakt plus
Kosma
KIM
RTK2
General narrative of the Brussels Agreement
28,8
32,8
16,5
23,2
24,7
21,0
General narrative of the Brussels Agreement’s implementation
35,0
26,9
24,8
38,4
27,1
31,8
Concrete examples of the Brussels Agreement’s implementation
32,3
35,8
48,3
33,6
42,9
46,6
Report from Brussels meeting
1,2 ,5
1,3
1,6
0,0
Report from other meetings concerning the negotiation process
Announcement of Brussels meeting
2,7
4,0
9,1
3,2
5,3 ,6

21. ConCrete TOPICS RTS Prva Pink B92
RTS
Prva
Pink
B92
Association of Serb Municipalities (structure, adoption of documents) 28 11 21 19
Chapter 35/Status 9 8 6
Energy agreement (EPS, KOSTT) Gazivode, Vodoprivreda 3 1 5
Cultural heritage, demands for inclusion in the Brussels negotiations 2 7
Freedom of movement/Ibar bridge 4
Status-related issues
Telecommunications (international dialing code)
Insurance
Agreements between chambers of commerce
Abolishment of Republic of Serbia’s institutions in Kosovo
Private property of Serbs, property of the Serbian Orthodox Church, missing persons, air transport, rail transport, academic degrees

22. ConCrete TOPICS RTV Plus Most Kontakt Plus Kosmo RTV KiM RTK2
RTV Plus
Most
Kontakt Plus
Kosmo
RTV KiM
RTK2
Association of Serb Municipalities (structure, adoption of documents)
121 70
108 63 71 88
Cultural heritage, demands for inclusion in the Brussels negotiations 11 15 7 5 6
Freedom of movement/Ibar bridge 10 12 16 4
Chapter 35/Status 9 3 2
Energy agreement (EPS, KOSTT) Gazivode, Vodoprivreda 1
Cadastre
Abolishment of Serbian institutions in Kosovo
Privatization of major systems owned by the Republic of Serbia – property of the Republic of Serbia
Judiciary (operation of courts, prosecution and other judicial outlets in Northern Kosovo) 8
Police
University degrees (studying, validation)
Insurance
Civil protection
Status-related issues
Private property of Serbs, property of the Serbian Orthodox Church, missing persons, air transport, rail transport, academic degrees
Telecommunications (international dialing code)
Registries
Agreements between chambers of commerce
Pension fund
Customs stamp (customs and borders)
Integrated border management
Work of local self-governments (establishment of administrative units according to Kosovo laws)
Unpublished matters concerning the Brussels Agreement
Technical dialogue

23. referencing/Argumentation
RTS
PRVA
PINK
B92
Reference to the Brussels Agreement 33 15 37
No explicit reference 27 6 21 25
Reference to EU decisions 12 4 7 10
Reference to Kosovo legislation 9
Reference to decisions by the Government and central organs of Kosovo 5
Reference to decisions by the Government and central organs of Serbia 1
Reference to EU politicians’ statements

24. What are the OBSTACLES to the realization of Brussels negotiations
RTS
PRVA
PINK
B92
Priština 5 3 9 11
EU, Brussels 4
Statute of the Association of Serb Municipalities 2
Review of the Association of Serb Municipalities’ constitutionality 1
Kosovo opposition
Failure to implement the agreed-upon issues
Chapter 35
Status of Kosovo in the negotiations
Kosovo’s application for UNESCO membership
Government of Serbia

25. obstacles Puls Most Kontak plus Kosma KIM RTK 2 39 14 15 18 3 9 5 4 7
Puls
Most
Kontak plus
Kosma
KIM
RTK 2
Priština 25 39 14 15 18
Statute of the Association of Serb Municipalities 21 3 9 5
Kosovo opposition
Government of Kosovo 4 7
Failure to implement the agreed-upon issues 2
EU, Brussels
Review of the Association of Serb Municipalities’ constitutionality 10
Kosovo’s application for UNESCO membership
Serbia 6

26. Actors on the Brussels AGREEMENT
RTS
PRVA
PINK
B92
Government of Serbia, President, Serbia’s state organs and bodies
0:14:53
0:03:41
0:24:00
0:12:58
Constructive opposition to the BA Serbia
0:00:04
0:00:07
0:00:09
0:00:15
Unconstructive opposition to the BA Serbia
0:00:49
0:00:10
Civil society, analysts Serbia
0:02:30
0:00:57
0:01:42
0:03:34
Church
0:00:21
0:00:43
Government of Kosovo, President, Kosovo’s state organs and bodies
0:11:25
0:03:29
0:09:42
0:09:58
Constructive opposition to the BA Kosovo X
Unconstructive opposition to the BA Kosovo
0:02:28
0:01:57
0:00:52
Civil society, analysts Kosovo
0:00:31
0:01:07 EU
0:05:22
0:00:59
0:05:53
0:06:39
USA in Serbia
0:00:14
0:00:50
0:01:28
Russia
0:00:01
Serbs in Kosovar institutions from local level to the parliament
0:01:43
0:00:19
Serbs in institutions scheduled for abolishment
Journalists
0:03:59
0:04:30
0:04:15
0:08:09
International community
0:00:17
0:00:30
0:00:51
Citizens
0:02:09
0:00:20
0:00:03
Total
0:46:40 
0:15:53 
0:52:37 
0:49:37

27. positive PRESENTATION INDEX (o – low; 1 – high)
RTS
PRVA
PINK
B92
Government of Serbia, President, Serbia’s state organs and bodies 63
0,77
0,78
0,75
Constructive opposition to the BA Serbia 1
0,33
Unconstructive opposition to the BA Serbia
Civil society, analysts Serbia
0,13
0,04
0,065
Church
0,1
Government of Kosovo, President, Kosovo’s state organs and bodies
0,17
0,062
0,12
Constructive opposition to the BA Kosovo
Unconstructive opposition to the BA Kosovo
0,26
0,87
0,29
0,64
Civil society, analysts Kosovo 0!
0,36 EU
0,19
0,22
0,34
USA in Serbia
0,21
0,62
0,034
Serbs in Kosovar institutions from local level to the parliament
0,47
0,63
Institutions scheduled for abolishment
Journalists
0,14
0,02
International community
0,35
0,89
0,65
Citizens

28. Positive presentation Index SErBian and albanian Side
RTS
PRVA
PINK
B92
Government of Serbia, President, Serbia’s state organs and bodies
0:14:53
0:03:41
0:24:00
0:12:58
Constructive opposition to the BA in Serbia
0:00:04
0:00:07
0:00:09
0:00:15
Unconstructive opposition to the BA in Serbia
0:00:49
0:00:10
Government of Kosovo, President, Kosovo’s state organs and bodies
0:11:25
0:03:29
0:09:42
0:09:58
Constructive opposition to the BA in Kosovo
Unconstructive opposition to the BA in Kosovo
0:02:28
0:01:57
0:00:52
Serbs in Kosovar institutions from local level to the parliament
0:01:43
0:00:19
Serbs in institutions scheduled for abolishment
0,63
0,78
0,77
0,75 1
0,33
0,17
0,06
0,12
0,26
0,87
0,3
0,635
0,47
Institutions scheduled for abolishment

29. NEGATIVe presentation index (o – low; 1 – high)
RTS
PRVA
PINK
B92
Government of Serbia, President, Serbia’s state organs and bodies
0,04
0,009
0,004
Constructive opposition to the BA in Serbia 1
Unconstructive opposition to the BA in Serbia
Civil society, analysts Serbia
Church
Government of Kosovo, President, Kosovo’s state organs and bodies
0,37
0,33
0,6
0,31
Constructive opposition to the BA in Kosovo
Unconstructive opposition to the BA in Kosovo
0,05
0,058
Civil society, analysts Kosovo EU
0,21
0,08
0,077
0,14
USA in Serbia
0,15
Serbs in Kosovar institutions from local level to the parliament
Institutions scheduled for abolishment
Journalists
0,046
International community
0,43
0,074
Citizens
0,13

30. Negative presentation Index Serbian and albanian side
Government of Serbia, President, Serbia’s state organs and bodies
0:14:53
0:03:41
0:24:00
0:12:58
Constructive opposition to the BA in Serbia
0:00:04
0:00:07
0:00:09
0:00:15
Unconstructive opposition to the BA in Serbia
0:00:49
0:00:10
Government of Kosovo, President, Kosovo’s state organs and bodies
0:11:25
0:03:29
0:09:42
0:09:58
Constructive opposition to the BA in Kosovo X
Unconstructive opposition to the BA in Kosovo
0:02:28
0:01:57
0:00:52
Serbs in Kosovar institutions from local level to the parliament
0:01:43
0:00:19
Serbs in institutions scheduled for abolishment
RTS
PRVA
PINK
B92
0,04
0,009
0,004 1
0,37
0,33
0,6
0,31
0,05
0,058

31. Percentage of negative presentation of government and opposition in kosovo

32. All actors & government of Serbia, president…

33. Rhetorical strategy RTS PRVA PINK B92 Mobilizing/activist 34,7 33,3
RTS
PRVA
PINK
B92
Mobilizing/activist
34,7
33,3
26,8
35,3
Explanatory/analytic
29,2
30,0
16,9
26,5
Argumentative/polemic
30,6
16,7
28,2
23,5
Descriptive
20,8
10,0
22,1
Informative
43,1
63,3
57,7
50,0
Propagandist
6,9
3,3
12,7
7,4

34. Rhetorical strategy PULS Most Kontakt plus Kosma KIM RTK2
PULS
Most
Kontakt plus
Kosma
KIM
RTK2
Mobilizing/activist
38,3
32,4
35,0
30,5
27,6
38,5
Explanatory/analytic
25,2
31,3
22,4
27,1
24,3
30,4
Argumentative/polemic
26,6
27,3
30,8
39,8
26,3
28,6
Descriptive
22,5
26,7
15,0
16,1
21,1
13,0
Informative
36,5
43,2
43,9
39,0
37,5
41,0
Propagandist
11,3
6,3
11,7
11,9
5,3
6,2

35. RHETORICAL MEANS PULS Most Kontakt plus Kosma KIM RTK2
PULS
Most
Kontakt plus
Kosma
KIM
RTK2
Presentation of facts, specific and general, consistent exposition
37,5
41,7
41,2
33,9
48,9
40,1
Routine narration
18,8
21,9
20,6
31,0
22,6
30,0
Allegory, vivid speech
10,5
14,7
7,4
6,0
10,0
10,1
Hyperboles
9,9
5,0
8,0
6,5
3,2
5,7
Disparagement, belittlement
5,4
2,9
9,0
4,2
Generalization
3,7
2,2
4,5
1,1
Contrast
3,4
2,5
1,3
2,4 ,4
Comparison
3,1
3,5
Positive stereotypes
2,0 ,7 ,3
0,0
Irony, sarcasm
1,7
1,0
Glorification
1,4 ,6
Hate speech ,9 ,5
Personification
Analogy
Symbols
Negative stereotypes

36. RHETORICAL MEANS RTS Prva Pink B92
RTS
Prva
Pink
B92
Presentation of facts, specific and general, consistent exposition
37,6
48,8
39,0
45,5
Routine narration
16,2
23,3
15,3
17,3
Allegory, vivid speech
13,7
7,0
16,1
10,0
Hyperboles
9,4
4,7
7,6
8,2
Disparagement, belittlement
6,8
0,0
4,2
5,5
Comparison
4,3
3,4
2,7
Generalization
2,5
1,8
Contrast
2,3
Analogy
1,7
Hate speech ,9
Positive stereotypes ,8
Irony, sarcasm
Personification
Glorification