1. International Marketing Presentation Skills Michelle Li 201705
Gestures
International Marketing Presentation Skills
Michelle Li
201705

2. Gestures
A gesture is a form of non-verbal communication in which visible bodily actions communicate particular messages, either in place of speech or together and in parallel with spoken words.
Gestures include movement of the hands, face, or other parts of the body.

3. What are Gestures in Public Speeches?
Gestures support and simplify the verbal message.

5. Gestures are valuable for basic-level speakers.
“It has a shape like an inverted pyramid”
Gesture and say, “It looks like this.”
Gestures add color and interest for a speaker struggling with a limited vocabulary.

6. Support, not contradict
You should be careful that your body language (your physical message) supports rather than contradicts your spoken language (your verbal message).
G “come here” V “sit down”
G “sit down” V “stand up”

7. 4 opportunities for gestures
Gestures must have a purpose.
Gestures for number / sequence
Gestures for emphasis / focus
Gestures for illustration / location
Gestures for comparison / contrast

8. Work in pairs.
Student A looks at your book and read phrases, while Student B listens and repeats the phrase with a gesture.

9. Therefore….
Gestures not only help the audience understand; they add excitement and energy to your speech.
A variety of gestures gets the audience’s attention and keeps them interested in your message.

10. How to Use Hand Gestures in Public Speaking

11. Practice: Using Gestures
“Shadowing”
Student A: reads the speech
Student B: shadows by repeating and adding the appropriate gesture.
Switch role and repeat

12. 1
As you know, the project has been a huge success.

13. 2.
One the one hand, it is very high quality. But on the other hand, it’s expensive.

14. 3.
I think we can eliminate Option B straight away.

15. 4.
But this isn’t about me. It’s about you, every one of you here today.

16. 5.
So, what’[s the long-term trend? Frankly, who knows?

17. 6.
It just isn’t working. And there are two main reasons for this.

18. 7.
We’re aiming to expand our product range by 25%.

19. 8.
So, our goal is to increase productivity whilst cutting back on costs.

20. 9.
For us at the moment R&D is a top priority.

21. 10.
The whole thing has been a disaster from start to finish.

22. 11.
Profits have gone up from six to eight million dollars.

23. 12.
Firstly, it’s highly effective. Secondly, it’s highly efficient. And thirdly, it’s high time we did it.

24. 13.
And it’s powered by the tiniest microchip you’ve ever seen.

25. Layout speech
A layout Speech is like giving someone directions, or explaining the location of a place.
It is not very common as a formal speech, but it is something you often have to when explaining to people about a town or large building.
A layout speech tells the audience where things are. It may also describe there size and shape.
Gestures are very important in a layout speech. In fact, this is a good chance to practice your gestures.
The success of your speech depends on whether the audience can find their way round the place you have described. Will they get lost?

26. Layout Speech Some examples of a layout speech:
An interior designer explaining the layout of the new city hall
A police officer giving directions to lost tourists
A real estate agent describing the features of a new house
A receptionist helping a visitor find the conference room
A tour guide explaining the floor plan of a large art museum

27. 4 Ps: Plan You have options:
you could use words as in the convenience store example on p.27;
you could use photos, as in Josh’s layout speech of the convenience store and as in the amusement park on p.27;
or you could use drawings, as in the map of the school on p.27.
Others are also acceptable.

28. 4 Ps: Prepare
You could search in an Internet search engine for “free photos”.

29. 4 Ps: Practice
Practice the posture and eye contact checklist from unit 1 to practice pointing to the visual and speaking to the audience, and to time your speech (3 mins).
For this practice, please do it in front of a mirror.
You could point to the visual with one hand while gesturing with the other.

30. 4 Ps: Perform
Perform you speech next time we meet.