1. Viewing Trends Overview
February 2017
Viewing Trends Overview

2. Total Viewing February 2017
Irish adults aged 15+ watched TV for an average of 3 hours and 30 minutes each day in February 2017
89% (3hrs 7mins) of this viewing was live with the other 11% (22 min per day) time shifted.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Average Minutes Viewed Daily
February 2017
Housekeepers with Children watched 3 hours 17 min of TV every day in February 2017
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. TV Viewing Live v Time shift Year on Year
February 2017 V’s February 2016
Live
Time-Shift
PVR Ownership
Jul %
Jan %
PVR ownership is now at 60%. The vast majority of viewing is to live TV. The % of live TV viewing has remained static year on year for individuals and 15-24yrs
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

5. Weekly reach of TAM Ireland Commercial Channels
February 2017
TAM Ireland commercial channels reached 92% of housekeepers, 89% of housekeepers with kids, 87% of ABC1 adults and 85% of yr olds each week in February
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Commercial Impacts February 2017
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Top 10 Advertisers February 2017 Based on 30” sec 000s, Individuals 4+1
Procter & Gamble Ireland 2
Reckitt Benckiser 3
Hyundai Ireland 4
Bskyb Ltd 5
Vodafone Ireland 6
Virgin Media 7
Eir 8
Loreal 9
Toyota Ireland 10
National Lottery
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National