1. Welcome to Challenger Group
Entrepreneurship MGT 607.1
Faculty: Cynthia Mckinney, PhD
North South University, Bangladesh
Name ID
Chashi Sabrina Islam
Md. Mahmudul Hasan Sharif
Mohammed Nasir Uddin

2. Milk Made Private Ltd. Establishment: 2017
Office Address: H 5, R 16, Sector 14, Uttara, Dhaka

3. Why Milk Made Private Ltd.
Foods made from milk are the best sources of mineral calcium
Also provide us with vitamin A, protein and phosphorus
All the nutrients work together to keep our bones strong and healthy.

4. Introduction Nature of Business: B2B, B2C
Source of Fund: Equity and Loan

5. Business Model Pricing Strategy Social Goals Sustainability
Eco Friendly
Ethical

6. Business Environment Analysis
PESTEL
SWOT
Porters Five Forces
Stakeholder analysis

7. PESTEL Analysis

8. SWOT Analysis

9. Porters 5 Forces Analysis

10. Stakeholder Analysis

11. Mission & Vision
Mission: To provide high quality milk made products such as cheese, butter and yoghurt to the consumers of Bangladesh at a reasonable price.
Vision: To be the market leader for producing and distributing milk made products to the consumers of Bangladesh at a reasonable price and contributing to the agriculture and environment of Bangladesh for long term sustainability.

12. Our Products Cheese Butter Dessert Parmesan cheese Unsalted butter
Pudding
Mozzarella cheese
Cheddar cheese

13. Production Plan
The first basic process is collecting the milk from the supplier (Milk vita Ltd. or, Local cattle firm)
Then standardization and filtration of the milk
The third process is fermenting microorganisms, inoculation, coagulation (curdling) and adding rennet.
Then the processed milk will need to be stirred and bring boil for sometimes at a certain temperature and then cut accordingly.
Then the curds are sent for milling process.
Then the products are pressed in molds.
The cheeses are then sent for packaging.

14. Suppliers of Raw Materials
Milk vita Ltd.
Local cattle firm
Local Vendor
Wholesaler

15. Operation Plan Collecting milk from farmers
storage of products and quality control
transporting milk to factory
transporting products to Dhaka
processing through milk processing plant
store products in refrigerated warehouse
produce parmesan, mozzarella cheese and unsalted butter
supplying to wholesalers
Milkmade’s operation

16. Action Plan Objectives Time frame
Get finance (from own capital and bank’s loan)
Within January 2018
Hire employees and cheese maker
Beginning at April 2018 and end of May
Hire consultants and provide training to employees.
By end of May
Set up machines
Beginning at May and end of June 2018
Collaborate with local suppliers and increase supply of milk from Singair
Beginning of June and end of July
Producing mozzarella, parmesan cheese and unsalted butter
Beginning of July 2018
Develop marketing plan and estimate cost of actions and identify possible risk occurring areas
Beginning of August and end of November 2018
Launching products
Beginning of October 2018
Taking feedback from customers and distributors
Beginning of October and end of December 2018.
Arranging workshops on nutrition for school going and university students.
Beginning of November and end of December 2018.

17. supply to distributors
Flow of orders for goods
produce as per plan
supply to distributors
End consumers
order fulfillment
Supply to wholesalers
Resellers

18. Factory Set up Cost Specifications Cost (approx.) Leasing costTk
Government fees (trade-license)
7000 Tk
Renovation and alterations Tk
Utility charges and ongoing rents Tk
Machine setup Tk
Insurance cost Tk
Fire protection system
60000 Tk
Total cost Tk

19. Organizational Plan

20. Marketing

21. Marketing
Product pricing Parmesan cheese- 600 Tk (250 gram) Mozzarella cheese- 250 Tk (250 gram) Cheddar cheese- 400 Tk ( 250 gram) Unsalted butter- 300 Tk (250 gram)
Pudding slice – 30 Tk (250 gram)

22. Sales Forecast

23. Revenue & Profit Year 2018 2019 2020 2021 2022 2023 Sales Revenue
50,000,000
60,000,000
72,000,000
93,600,000
131,040,000
183,456,000
Net Income
-3,574,000
-1,044,800
1,730,240
5,685,312
11,587,437
19,330,412

24. Happy New Year