1. Business Advertisement / Promotion Application
BAPA
Business Advertisement / Promotion Application By
Will Dombrowski
Dave Ladao
ACS560
Software Engineering

2. BAPA Introduction Location-Based Advertising
Consumers can filter to display advertisements relevant to their interests.
Producers can view metrics to determine consumer interest in their promotions.
Social networking aspects such as ranking results and sharing favorites.

4. Completed Tasks Vision Statement v1.1 Application Architecture v1.1
Software Requirement Specification v1.4
Project Management Plan v2
Gantt chart v2
DSM, Design Matrix, FMEA ~ v1.0
Research (3 articles + list of web links)

5. Research 1 Geolocation Advertising Future
Relates privacy issues to Surveillance theme of the novel 1984 by George Orwell.
Privacy concerns will soon outweigh the fad of having the latest and greatest technology.
Relevant advertising is the only way to reduce outcries about privacy.
Competitors: Loopt, Foursquare, Latitude, Facebook Places, Gowala, Groupon

6. Research 2
Energy Saving Techniques

7. Research 3 Business Models for Location Based Services
Standards setting organizations:
Open Mobile Alliance (OMA)
Open Geospatial Consortium (OGC)

8. Functional Requirements

9. Immediate Plan SDD v1.0 UML Diagrams More Research
Gantt chart v3 (plan into the future)

10. Conclusion Summary Questions? Phone App for Consumers
Find Time-Sensitive Deals in your Location
Inception Phase winding down
Beginning stages of Elaboration phase
Questions?