1. Quickies on Communication
Media Relations in P R
Quickies on Communication

2. What is Media Relations?

3. What is Media Relations
Media Relations is the fine art of networking and communicating with the media
It entails understanding how the media segment operates
It requires its practitioners to be respectful of the journalists and their job demands
It requires tact in developing messages that are suitable to specific media or journalists
It is important to note that Media Relations cannot be generic but is a highly specialized art that is honed over a period of time
Media Relations is the successful synchronization of the 3 C’s which are Contacts, Content and seamless Collaboration

4. How we could help?

5. How we could help?
We could help you understand the dynamic media segment in the context of your business and sector
Map the journalists, media houses and publications that are relevant for you
Help you connect with the right media
Develop an association with influential journalists, who can become allies in the long run
Build a genuine rapport with the media - based on professionalism and respect for their job demands
Help develop messaging that is relevant and in synch with the times for media

6. In Summary
Media Relations is a must have skill for the leadership of growing companies
However an understanding of the segment will ensure satisfaction for both you as well as the media in cooperating and functioning in tandem
Investing in the right PR agency and not to mention adequate time in understanding this phenomenon, will go a long way in establishing a profile for a company or an individual

7. Thank you!! For more information please contact: For more information:
Star Squared PR
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