1. The emergence of a global culture
By the end of this lesson you will have:
Understood cultural diffusion and its causes
Considered the cost of cultural erosion
Seen how cultural and environmental change is resisted and reacted to
Applied your knowledge to the case studies of the Amazon

2. Centripetal migration
Recap starter- pick at least 4 words from the selection below & explain them! Blue = 1 point each Red = 2 points each Black = 3 points each
Rural push
Urban pull
750million
Centripetal migration
Infrastructure
Dereliction
Costs of migration
Benefits of migration
Tata

3. The Big Picture Globalisation
3.1 How globalisation is a long standing process
3.2 The political and economic factors associated with globalisation
3.3 The affect of globalisation on some places and organisations
3.4 The global shift and how this has created winners and losers
3.5 Economic migration and the impact of this on the physical environment
3.6 The emergence of global culture
3.7 The increase of development in some countries and how this has created disparities
3.8 The social, political and economic tensions which arise from globalisation
3.9 Ethical and environmental concerns about unsustainability

4. Spec Check Concept Checker:
3.6a. Cultural diffusion occurs as a result of globalisation; TNCs, global media corporations (role of TNCs), tourism and migration create and spread and increasingly ‘westernised’ global culture which impacts on both the environment and people (Changing diets in Asia). The spread of global culture has also led to a new awareness of opportunities for disadvantaged groups (Paralympic movement) particularly in emerging and developing countries (P: opportunities for these groups)

5. Cultural Traits
Language: some countries have a single national language with local dialects, or several languages belonging to different indigenous ethnic groups
Food: National dishes and diet traditionally reflect the crops, herbs and animal species that are available locally
Clothing: National and local traditions may reflect traditional adaptations to the climate (such as wearing fur and polar climates) or religious teachings
Religion: There are several main world religions, each with its own local variants; religion is an important cultural trait that also informs food and clothing, and may be highly resistant to change.
Traditions: Everyday behaviour and ‘manners’ are transmitted from generation to generation, from parents to their children, such as saying ‘thank you’ or shaking hands
Pupils to add to their notes

6. What is Cultural Diffusion?
Diffuse = spread or cause to spread over a wide area or among a large number of people.

7. TNCs Influence: Food, clothes, goods
Sayings and slogans catch on e.g ‘Just do It’
Uniform products bring changes to places
THINK, PAIR, SHARE. Evaluation:
TNCs lead to glocalisation to try and reflect local cultures in their products – is glocalisation just a sophisticated form of cultural imperialism?

8. Global Media Influence:
Disney films, Christmas and Halloween in movies, the BBC maintaining a sense of ‘Britishness’
Evaluation:
Films and programmes can offer a window into other cultures. However, films are often re-filmed to suit a different audience. i.e. the inbetweeners
Other countries have managed to get their culture furthered through news and cartoons

9. Migration and Tourism Influence:
Migration brings cultural changes. Europeans took their culture in the past. Now other cultures are being brought to European countries.
Evaluation:
Migrants affect host regions. Do you think cultural changes are superficial or more meaningful

10. Exam Practice – using notes
Explain cultural diffusion and its causes (4)
ALL should mention how TNCs, Media and Migrants cause cultural diffusion
MOST should mention how cultural diffusion is a long standing process and use examples
SOME should discuss cultural diffusion through soft power and refer to phenomena such as ‘globish’

11. The Costs of Cultural Erosion
The global culture is becoming largely westernised, known as hyperglobalisation
Some see this as a negative (pessimistic hyperglobalisers)
Some worry about the loss of global languages to English
They worry that the main focus in economic globalisation and enforced capitalism
Others see this as a positive (optimistic hyperglobalisers)
The western/global culture prizes democracy, reduced discrimination and increased freedom

12. Global Cultures - Case Studies
Changing diets in Asia
Indigenous people of Amazonia and Papa New Guinea
Global Paralympics
In your pairs, pick one case study to read each. You have 5mins quiet reading time. Then share what you have learnt with your partner. Be ready to feedback to the class to make notes

13. Changing diets in Asia - COST
Traditional Asian food was low meat and high veg
Emergence of western culture has led to more meat in diet
This has physical impacts as obesity from fast food arises
This has environmental impacts with methane gas release and deforestation (to grow crops to feed cattle)
Led to loss of traditional foods at Chinese weddings (Shark Fins)
Meat demand has risen above 1,000 metric tonnes in 2010

14. Changing cultures in Amazonia Tribes - COST
People in Amazonia region have started wearing more westernised clothing (ie. T-Shirts)
Rural – urban migration is occurring
They leave behind traditional homes
This has led to an increased neglect of their eco-systems as they value education and health more now e.g they hunt for endangered species to eat or sell (economic changes)

15. Paralympic culture - BENEFIT
The media has changed the views of disabled people through broadcasting the Paralympics.
Disabled people now viewed as ‘super humans’ and are no longer outcast.
In the past, the USA had sterilisation programmes against disabled people which has now been withdrawn due to culture of ‘superhumans’.
was the decade of disabled people :)

16. Resisting and Reacting to Global Change – Quiz, Quiz, Trade
1. Which 3 groups of people may experience concern over globalisation?
2. What is an example of a country at the extreme end of the spectrum AGAINST globalisation?
3. What is the ‘WHS’ and how does it react to global change?
4. What is a cultural landscape?
5. What is an example of a site that has been recognised as an important cultural landscape?
6. How has France tried to react against globalisation?
7. How have Nigeria tried to react against globalisation?
8. How have China reacted against globalisation?
9. What is meant by cultural hybridism?
10. What is the difference between a pessimistic hyperglobaliser and an optimistic globaliser?

17. Question Cards
With your partner or in threes, play WHIST using your question cards

18. Homework – Due 24th November
Read page 195 of your booklet on resisting and reacting to cultural change.
Revise for the review questions on page 196 – the more revision you do at home the better you will do in your test. You can ALL get a B or above in these questions with effort.
Bring evidence of revision in for me to see next week – use the textbook headings to help you. This can be in the form of revision cards/mindmaps/idiots guides