1. Aziz El Sous
Catherine Carter
Diego Granados
Xuan Luo
Methira Siriburanont
Thanayut Mingmankong

2. Index Objective Qualitative Findings Quantitative Findings
Recommendation
We will talk about who is J&J and what Career Opportunities It can offer. That’s it…

3. Objective New product line: Lunch meals Go / No Go decision
Product Features
We will talk about who is J&J and what Career Opportunities It can offer. That’s it…

4. Qualitative Findings Research Method: One-on-One Interviews
Key finding
Usage situation
Weekday lunch at school/work
Competitors
- Pack lunch/Food leftover from dinners. - Cafeterias/Restaurants
Benefit
- More meal variation - Convenient, Reduce Preparing Time
Skepticism
- No time to cook for lunch during the day or at night. - Not willing to pay higher than their regular meal
Modification
- Offer a pre-cooked meal, which can be assembly on spot. - Pack each meal separately in ready to go container. - Meal customization with selection of sides, salad and desserts.

5. Quantitative Findings
Hypothesis
P-Value
Results
There is no association between customers willingness to pay (price) for a lunch meal and delivery
0.046
Reject
There is no association between price and healthiness of ingredients for a lunch meal
0.3
Fail to Reject
There is no association between gender and type of lunch meal
0.25
There is no association between gender and preparation method
Result
0.708
Regression analysis:
DV: Likeliness to purchase Blue Apron Lunch
IV: # of lunches per week
0.000
Every time someone purchases one more lunch per week, their likelihood of buying a Blue Apron lunch increases

6. Recommendation We infer there’s a potential business opportunity.
Insights on product:
Hot vs. Cold meal
Assembled vs. Cook
Price range $5 - $9 (including delivery)
Preference for healthier food
Cannot take a Go to market decision:
Sample of 51 students might not be representative.
Sample skewed to be students only.
WTP might be higher after working full time.