1. A New Vision for Camberwell
Lambeth Local Plan
(issues and options)
New Southwark Plan
(draft plan)
A New Vision
for Camberwell
SE5 Forum for Camberwell business plan and
work programme
other Camberwell organizations’
strategies and plans

2. A New Vision for Camberwell
Lambeth Local Plan
(issues and options)
New Southwark Plan
(draft plan)
A New Vision
for Camberwell
SE5 Forum for Camberwell business plan and
work programme
other Camberwell organizations’
strategies and plans

3. A New Vision for Camberwell
Lambeth Local Plan
(issues and options)
New Southwark Plan
(draft plan)
A New Vision
for Camberwell
SE5 Forum for Camberwell business plan and
work programme
other Camberwell organizations’
strategies and plans

4. A New Vision for Camberwell
Lambeth Local Plan
(issues and options)
New Southwark Plan
(draft plan)
A New Vision
for Camberwell
SE5 Forum for Camberwell business plan and
work programme
other Camberwell organizations’
strategies and plans

5. A New Vision for Camberwell
Lambeth Local Plan
(issues and options)
New Southwark Plan
(draft plan)
A New Vision
for Camberwell
SE5 Forum for Camberwell business plan and
work programme
other Camberwell organizations’
strategies and plans

6. Vision Statements
A clear and concise summary description (“a pen portrait” or snapshot) of a desirable better future.

7. Vision Statements
A clear and concise summary description (“a pen portrait” or snapshot) of a desirable better future.
A positive description (“X will be …”) not a list of objectives (“X to do Y by Z”).

8. Vision Statements
A clear and concise summary description (“a pen portrait” or snapshot) of a desirable better future.
A positive description (“X will be …”) not a list of objectives (“X to do Y by Z”).
A precursor to a strategy or a plan, not a strategy or plan itself.

9. A good vision statement is …
easily understood
easy to communicate
concise and memorable
free of jargon
engaging of the heart as well as the head
neither overly emotional nor dry and factual
aspirational but realistic
verifiable and specific
flexible enough to remain relevant
inclusive of dates and timeframes only when essential to the vision

10. A New Vision for Camberwell
aspirational
realistic

11. A New Vision for Camberwell
widely agreed
bland & unspecific

12. A New Vision for Camberwell
Camberwell will increasingly be seen as one of the most desirable places to live in London, building on its growing prosperity and improved amenities and facilities, but without pricing out any existing Camberwell people. Camberwell’s strategic location in the centre of inner South London, with its excellent accessibility to Central London and its improved transport services, will increasingly make it a home of choice for more people. However, churn in population will be avoided through the provision of more genuinely affordable housing and more employment opportunities.

13. A New Vision for Camberwell
Camberwell will increasingly be seen as one of the most desirable places to live in London, building on its growing prosperity and improved amenities and facilities, but without pricing out any existing Camberwell people. Camberwell’s strategic location in the centre of inner South London, with its excellent accessibility to Central London and its improved transport services, will increasingly make it a home of choice for more people. However, churn in population will be avoided through the provision of more genuinely affordable housing and more employment opportunities.

14. A New Vision for Camberwell
Camberwell will increasingly be seen as one of the most desirable places to live in London, building on its growing prosperity and improved amenities and facilities, but without pricing out any existing Camberwell people. Camberwell’s strategic location in the centre of inner South London, with its excellent accessibility to Central London and its improved transport services, will increasingly make it a home of choice for more people. However, churn in population will be avoided through the provision of more genuinely affordable housing and more employment opportunities.

15. A New Vision for Camberwell
Camberwell will increasingly be seen as one of the most desirable places to live in London, building on its growing prosperity and improved amenities and facilities, but without pricing out any existing Camberwell people. Camberwell’s strategic location in the centre of inner South London, with its excellent accessibility to Central London and its improved transport services, will increasingly make it a home of choice for more people. However, churn in population will be avoided through the provision of more genuinely affordable housing and more employment opportunities.

16. A New Vision for Camberwell
Camberwell will increasingly be seen as one of the most desirable places to live in London, building on its growing prosperity and improved amenities and facilities, but without pricing out any existing Camberwell people. Camberwell’s strategic location in the centre of inner South London, with its excellent accessibility to Central London and its improved transport services, will increasingly make it a home of choice for more people. However, churn in population will be avoided through the provision of more genuinely affordable housing and more employment opportunities.

17. A New Vision for Camberwell
Camberwell will increasingly be seen as one of the most desirable places to live in London, building on its growing prosperity and improved amenities and facilities, but without pricing out any existing Camberwell people. Camberwell’s strategic location in the centre of inner South London, with its excellent accessibility to Central London and its improved transport services, will increasingly make it a home of choice for more people. However, churn in population will be avoided through the provision of more genuinely affordable housing and more employment opportunities.

18. A New Vision for Camberwell
As a result, Camberwell’s population will grow above the rate of growth predicted for London as a whole, with the population of the SE5 postcode district exceeding 54 000 by This growth will provide a greater and more diverse customer base for the shops, restaurants, pubs, cafés and other businesses in Camberwell. This in turn will facilitate a larger and more diverse retail offer, keeping more customer spend in Camberwell and making more local businesses the destination shops of choice for more people. This will build on the existing successes of many Camberwell restaurants and pubs in drawing customers from an area much wider than Camberwell. The population and business growth will assist in funding the improvements in transport services and other amenities and facilities.

19. A New Vision for Camberwell
As a result, Camberwell’s population will grow above the rate of growth predicted for London as a whole, with the population of the SE5 postcode district exceeding 54 000 by This growth will provide a greater and more diverse customer base for the shops, restaurants, pubs, cafés and other businesses in Camberwell. This in turn will facilitate a larger and more diverse retail offer, keeping more customer spend in Camberwell and making more local businesses the destination shops of choice for more people. This will build on the existing successes of many Camberwell restaurants and pubs in drawing customers from an area much wider than Camberwell. The population and business growth will assist in funding the improvements in transport services and other amenities and facilities.

20. A New Vision for Camberwell
As a result, Camberwell’s population will grow above the rate of growth predicted for London as a whole, with the population of the SE5 postcode district exceeding 54 000 by This growth will provide a greater and more diverse customer base for the shops, restaurants, pubs, cafés and other businesses in Camberwell. This in turn will facilitate a larger and more diverse retail offer, keeping more customer spend in Camberwell and making more local businesses the destination shops of choice for more people. This will build on the existing successes of many Camberwell restaurants and pubs in drawing customers from an area much wider than Camberwell. The population and business growth will assist in funding the improvements in transport services and other amenities and facilities.

21. A New Vision for Camberwell
As a result, Camberwell’s population will grow above the rate of growth predicted for London as a whole, with the population of the SE5 postcode district exceeding 54 000 by This growth will provide a greater and more diverse customer base for the shops, restaurants, pubs, cafés and other businesses in Camberwell. This in turn will facilitate a larger and more diverse retail offer, keeping more customer spend in Camberwell and making more local businesses the destination shops of choice for more people. This will build on the existing successes of many Camberwell restaurants and pubs in drawing customers from an area much wider than Camberwell. The population and business growth will assist in funding the improvements in transport services and other amenities and facilities.

22. A New Vision for Camberwell
As a result, Camberwell’s population will grow above the rate of growth predicted for London as a whole, with the population of the SE5 postcode district exceeding 54 000 by This growth will provide a greater and more diverse customer base for the shops, restaurants, pubs, cafés and other businesses in Camberwell. This in turn will facilitate a larger and more diverse retail offer, keeping more customer spend in Camberwell and making more local businesses the destination shops of choice for more people. This will build on the existing successes of many Camberwell restaurants and pubs in drawing customers from an area much wider than Camberwell. The population and business growth will assist in funding the improvements in transport services and other amenities and facilities.

23. A New Vision for Camberwell
As a result, Camberwell’s population will grow above the rate of growth predicted for London as a whole, with the population of the SE5 postcode district exceeding 54 000 by This growth will provide a greater and more diverse customer base for the shops, restaurants, pubs, cafés and other businesses in Camberwell. This in turn will facilitate a larger and more diverse retail offer, keeping more customer spend in Camberwell and making more local businesses the destination shops of choice for more people. This will build on the existing successes of many Camberwell restaurants and pubs in drawing customers from an area much wider than Camberwell. The population and business growth will assist in funding the improvements in transport services and other amenities and facilities.

24. A New Vision for Camberwell
The growth in Camberwell’s population will be accommodated in housing that is generally of a higher density than that built in the post-war period and with more buildings being of a medium height of four–six floors in those locations (such as some parts of the town centre) where this increased average height is not obtrusive or overbearing. This new housing will feature the highest standards of design and high-quality materials and, as a result, will not compromise on the new residents’ amenity or space and will not detract from the amenities of existing and neighboring residents.

25. A New Vision for Camberwell
The growth in Camberwell’s population will be accommodated in housing that is generally of a higher density than that built in the post-war period and with more buildings being of a medium height of four–six floors in those locations (such as some parts of the town centre) where this increased average height is not obtrusive or overbearing. This new housing will feature the highest standards of design and high-quality materials and, as a result, will not compromise on the new residents’ amenity or space and will not detract from the amenities of existing and neighboring residents.

26. A New Vision for Camberwell
The growth in Camberwell’s population will be accommodated in housing that is generally of a higher density than that built in the post-war period and with more buildings being of a medium height of four–six floors in those locations (such as some parts of the town centre) where this increased average height is not obtrusive or overbearing. This new housing will feature the highest standards of design and high-quality materials and, as a result, will not compromise on the new residents’ amenity or space and will not detract from the amenities of existing and neighboring residents.

27. A New Vision for Camberwell
Development in Camberwell will respect and celebrate the area’s valued heritage. In the conservation areas any development will preserve or enhance those areas’ highly valued individual characters and appearances including through respecting their existing densities and heights.

28. A New Vision for Camberwell
Development in Camberwell will respect and celebrate the area’s valued heritage. In the conservation areas any development will preserve or enhance those areas’ highly valued individual characters and appearances including through respecting their existing densities and heights.

29. A New Vision for Camberwell
Transport services to and within Camberwell will be improved to facilitate the growth in population and relieve the previous inadequacies. Camberwell will benefit more from the substantial transport infrastructure in the area through having these facilities serve the local community as well as the needs of those passing through from other places. Camberwell New Road station will be reopened as a new Thameslink station. More people will make more journeys by walking and cycling as street conditions are improved throughout Camberwell, with less motor vehicle through traffic; wider and less cluttered footways; easier and safer pedestrian crossings; good street cleansing; good low energy lighting; dedicated, safe cycling facilities; and the extension of the cycle hire scheme to Camberwell. These facilities, along with routing and interchange improvements, will relieve the pressure on the bus network.

30. A New Vision for Camberwell
Transport services to and within Camberwell will be improved to facilitate the growth in population and relieve the previous inadequacies. Camberwell will benefit more from the substantial transport infrastructure in the area through having these facilities serve the local community as well as the needs of those passing through from other places. Camberwell New Road station will be reopened as a new Thameslink station. More people will make more journeys by walking and cycling as street conditions are improved throughout Camberwell, with less motor vehicle through traffic; wider and less cluttered footways; easier and safer pedestrian crossings; good street cleansing; good low energy lighting; dedicated, safe cycling facilities; and the extension of the cycle hire scheme to Camberwell. These facilities, along with routing and interchange improvements, will relieve the pressure on the bus network.

31. A New Vision for Camberwell
Transport services to and within Camberwell will be improved to facilitate the growth in population and relieve the previous inadequacies. Camberwell will benefit more from the substantial transport infrastructure in the area through having these facilities serve the local community as well as the needs of those passing through from other places. Camberwell New Road station will be reopened as a new Thameslink station. More people will make more journeys by walking and cycling as street conditions are improved throughout Camberwell, with less motor vehicle through traffic; wider and less cluttered footways; easier and safer pedestrian crossings; good street cleansing; good low energy lighting; dedicated, safe cycling facilities; and the extension of the cycle hire scheme to Camberwell. These facilities, along with routing and interchange improvements, will relieve the pressure on the bus network.

32. A New Vision for Camberwell
Transport services to and within Camberwell will be improved to facilitate the growth in population and relieve the previous inadequacies. Camberwell will benefit more from the substantial transport infrastructure in the area through having these facilities serve the local community as well as the needs of those passing through from other places. Camberwell New Road station will be reopened as a new Thameslink station. More people will make more journeys by walking and cycling as street conditions are improved throughout Camberwell, with less motor vehicle through traffic; wider and less cluttered footways; easier and safer pedestrian crossings; good street cleansing; good low energy lighting; dedicated, safe cycling facilities; and the extension of the cycle hire scheme to Camberwell. These facilities, along with routing and interchange improvements, will relieve the pressure on the bus network.

33. A New Vision for Camberwell
Transport services to and within Camberwell will be improved to facilitate the growth in population and relieve the previous inadequacies. Camberwell will benefit more from the substantial transport infrastructure in the area through having these facilities serve the local community as well as the needs of those passing through from other places. Camberwell New Road station will be reopened as a new Thameslink station. More people will make more journeys by walking and cycling as street conditions are improved throughout Camberwell, with less motor vehicle through traffic; wider and less cluttered footways; easier and safer pedestrian crossings; good street cleansing; good low energy lighting; dedicated, safe cycling facilities; and the extension of the cycle hire scheme to Camberwell. These facilities, along with routing and interchange improvements, will relieve the pressure on the bus network.

34. A New Vision for Camberwell
Transport services to and within Camberwell will be improved to facilitate the growth in population and relieve the previous inadequacies. Camberwell will benefit more from the substantial transport infrastructure in the area through having these facilities serve the local community as well as the needs of those passing through from other places. Camberwell New Road station will be reopened as a new Thameslink station. More people will make more journeys by walking and cycling as street conditions are improved throughout Camberwell, with less motor vehicle through traffic; wider and less cluttered footways; easier and safer pedestrian crossings; good street cleansing; good low energy lighting; dedicated, safe cycling facilities; and the extension of the cycle hire scheme to Camberwell. These facilities, along with routing and interchange improvements, will relieve the pressure on the bus network.

35. A New Vision for Camberwell
Transport services to and within Camberwell will be improved to facilitate the growth in population and relieve the previous inadequacies. Camberwell will benefit more from the substantial transport infrastructure in the area through having these facilities serve the local community as well as the needs of those passing through from other places. Camberwell New Road station will be reopened as a new Thameslink station. More people will make more journeys by walking and cycling as street conditions are improved throughout Camberwell, with less motor vehicle through traffic; wider and less cluttered footways; easier and safer pedestrian crossings; good street cleansing; good low energy lighting; dedicated, safe cycling facilities; and the extension of the cycle hire scheme to Camberwell. These facilities, along with routing and interchange improvements, will relieve the pressure on the bus network.

36. A New Vision for Camberwell
Transport services to and within Camberwell will be improved to facilitate the growth in population and relieve the previous inadequacies. Camberwell will benefit more from the substantial transport infrastructure in the area through having these facilities serve the local community as well as the needs of those passing through from other places. Camberwell New Road station will be reopened as a new Thameslink station. More people will make more journeys by walking and cycling as street conditions are improved throughout Camberwell, with less motor vehicle through traffic; wider and less cluttered footways; easier and safer pedestrian crossings; good street cleansing; good low energy lighting; dedicated, safe cycling facilities; and the extension of the cycle hire scheme to Camberwell. These facilities, along with routing and interchange improvements, will relieve the pressure on the bus network.

37. A New Vision for Camberwell
Transport services to and within Camberwell will be improved to facilitate the growth in population and relieve the previous inadequacies. Camberwell will benefit more from the substantial transport infrastructure in the area through having these facilities serve the local community as well as the needs of those passing through from other places. Camberwell New Road station will be reopened as a new Thameslink station. More people will make more journeys by walking and cycling as street conditions are improved throughout Camberwell, with less motor vehicle through traffic; wider and less cluttered footways; easier and safer pedestrian crossings; good street cleansing; good low energy lighting; dedicated, safe cycling facilities; and the extension of the cycle hire scheme to Camberwell. These facilities, along with routing and interchange improvements, will relieve the pressure on the bus network.

38. A New Vision for Camberwell
Transport services to and within Camberwell will be improved to facilitate the growth in population and relieve the previous inadequacies. Camberwell will benefit more from the substantial transport infrastructure in the area through having these facilities serve the local community as well as the needs of those passing through from other places. Camberwell New Road station will be reopened as a new Thameslink station. More people will make more journeys by walking and cycling as street conditions are improved throughout Camberwell, with less motor vehicle through traffic; wider and less cluttered footways; easier and safer pedestrian crossings; good street cleansing; good low energy lighting; dedicated, safe cycling facilities; and the extension of the cycle hire scheme to Camberwell. These facilities, along with routing and interchange improvements, will relieve the pressure on the bus network.

39. A New Vision for Camberwell
Transport services to and within Camberwell will be improved to facilitate the growth in population and relieve the previous inadequacies. Camberwell will benefit more from the substantial transport infrastructure in the area through having these facilities serve the local community as well as the needs of those passing through from other places. Camberwell New Road station will be reopened as a new Thameslink station. More people will make more journeys by walking and cycling as street conditions are improved throughout Camberwell, with less motor vehicle through traffic; wider and less cluttered footways; easier and safer pedestrian crossings; good street cleansing; good low energy lighting; dedicated, safe cycling facilities; and the extension of the cycle hire scheme to Camberwell. These facilities, along with routing and interchange improvements, will relieve the pressure on the bus network.

40. A New Vision for Camberwell
Transport services to and within Camberwell will be improved to facilitate the growth in population and relieve the previous inadequacies. Camberwell will benefit more from the substantial transport infrastructure in the area through having these facilities serve the local community as well as the needs of those passing through from other places. Camberwell New Road station will be reopened as a new Thameslink station. More people will make more journeys by walking and cycling as street conditions are improved throughout Camberwell, with less motor vehicle through traffic; wider and less cluttered footways; easier and safer pedestrian crossings; good street cleansing; good low energy lighting; dedicated, safe cycling facilities; and the extension of the cycle hire scheme to Camberwell. These facilities, along with routing and interchange improvements, will relieve the pressure on the bus network.

41. A New Vision for Camberwell
Camberwell will be widely recognized as South London’s most important centre for the arts outside Central London. Further significant growth in fine art and design and community participation in the arts will build on the presence, high standards and successes of Camberwell College of Arts; the South London Gallery; Camberwell Arts and its festival and open studios; and other cultural facilities such as Theatre Peckham and the Blue Elephant Theatre. Camberwell’s significant cultural heritage from Camberwell Fair through the Palace of Varieties and the Young British Artists to today’s wealth of artistic talent will be celebrated and will inform and inspire future artistic achievements of national and international importance. Camberwell’s particular successes in visual arts, music and theatre will be built upon to make Camberwell South London’s artistic hub.

42. A New Vision for Camberwell
Camberwell will be widely recognized as South London’s most important centre for the arts outside Central London. Further significant growth in fine art and design and community participation in the arts will build on the presence, high standards and successes of Camberwell College of Arts; the South London Gallery; Camberwell Arts and its festival and open studios; and other cultural facilities such as Theatre Peckham and the Blue Elephant Theatre. Camberwell’s significant cultural heritage from Camberwell Fair through the Palace of Varieties and the Young British Artists to today’s wealth of artistic talent will be celebrated and will inform and inspire future artistic achievements of national and international importance. Camberwell’s particular successes in visual arts, music and theatre will be built upon to make Camberwell South London’s artistic hub.

43. A New Vision for Camberwell
Camberwell will be widely recognized as South London’s most important centre for the arts outside Central London. Further significant growth in fine art and design and community participation in the arts will build on the presence, high standards and successes of Camberwell College of Arts; the South London Gallery; Camberwell Arts and its festival and open studios; and other cultural facilities such as Theatre Peckham and the Blue Elephant Theatre. Camberwell’s significant cultural heritage from Camberwell Fair through the Palace of Varieties and the Young British Artists to today’s wealth of artistic talent will be celebrated and will inform and inspire future artistic achievements of national and international importance. Camberwell’s particular successes in visual arts, music and theatre will be built upon to make Camberwell South London’s artistic hub.

44. A New Vision for Camberwell
Camberwell will be widely recognized as South London’s most important centre for the arts outside Central London. Further significant growth in fine art and design and community participation in the arts will build on the presence, high standards and successes of Camberwell College of Arts; the South London Gallery; Camberwell Arts and its festival and open studios; and other cultural facilities such as Theatre Peckham and the Blue Elephant Theatre. Camberwell’s significant cultural heritage from Camberwell Fair through the Palace of Varieties and the Young British Artists to today’s wealth of artistic talent will be celebrated and will inform and inspire future artistic achievements of national and international importance. Camberwell’s particular successes in visual arts, music and theatre will be built upon to make Camberwell South London’s artistic hub.

45. A New Vision for Camberwell
The international importance of the health and medical institutions in Camberwell will be built upon, particularly King’s College Hospital; the Maudsley Hospital; and King’s College London’s health faculties. Camberwell will support these world-leading institutions through its greater local employment base; better transport links and street environment; and enhanced retail and cultural offers. The health institutions will in turn support Camberwell through the greater involvement of their staff, patients and visitors in Camberwell life; wider public accessibility to their campuses; and better recognition of the benefits of the co-location of the institutions in their Camberwell home.

46. A New Vision for Camberwell
The international importance of the health and medical institutions in Camberwell will be built upon, particularly King’s College Hospital; the Maudsley Hospital; and King’s College London’s health faculties. Camberwell will support these world-leading institutions through its greater local employment base; better transport links and street environment; and enhanced retail and cultural offers. The health institutions will in turn support Camberwell through the greater involvement of their staff, patients and visitors in Camberwell life; wider public accessibility to their campuses; and better recognition of the benefits of the co-location of the institutions in their Camberwell home.

47. A New Vision for Camberwell
The international importance of the health and medical institutions in Camberwell will be built upon, particularly King’s College Hospital; the Maudsley Hospital; and King’s College London’s health faculties. Camberwell will support these world-leading institutions through its greater local employment base; better transport links and street environment; and enhanced retail and cultural offers. The health institutions will in turn support Camberwell through the greater involvement of their staff, patients and visitors in Camberwell life; wider public accessibility to their campuses; and better recognition of the benefits of the co-location of the institutions in their Camberwell home.

48. A New Vision for Camberwell
The international importance of the health and medical institutions in Camberwell will be built upon, particularly King’s College Hospital; the Maudsley Hospital; and King’s College London’s health faculties. Camberwell will support these world-leading institutions through its greater local employment base; better transport links and street environment; and enhanced retail and cultural offers. The health institutions will in turn support Camberwell through the greater involvement of their staff, patients and visitors in Camberwell life; wider public accessibility to their campuses; and better recognition of the benefits of the co-location of the institutions in their Camberwell home.

49. A New Vision for Camberwell
The international importance of the health and medical institutions in Camberwell will be built upon, particularly King’s College Hospital; the Maudsley Hospital; and King’s College London’s health faculties. Camberwell will support these world-leading institutions through its greater local employment base; better transport links and street environment; and enhanced retail and cultural offers. The health institutions will in turn support Camberwell through the greater involvement of their staff, patients and visitors in Camberwell life; wider public accessibility to their campuses; and better recognition of the benefits of the co-location of the institutions in their Camberwell home.

50. A New Vision for Camberwell
Substantial improvements in the health of Camberwell people will occur, with health indicators (including those for healthy life expectancy and obesity) improving to at least the London averages. This will be achieved without a substantial churn in Camberwell’s population as Camberwell people on lower incomes will be supported to remain living in Camberwell through the increased employment opportunities afforded by the expanded and improved retail, cultural and health sectors in Camberwell, along with a range of other small- and medium-sized businesses; and through the provision of more genuinely affordable housing.

51. A New Vision for Camberwell
Substantial improvements in the health of Camberwell people will occur, with health indicators (including those for healthy life expectancy and obesity) improving to at least the London averages. This will be achieved without a substantial churn in Camberwell’s population as Camberwell people on lower incomes will be supported to remain living in Camberwell through the increased employment opportunities afforded by the expanded and improved retail, cultural and health sectors in Camberwell, along with a range of other small- and medium-sized businesses; and through the provision of more genuinely affordable housing.

52. A New Vision for Camberwell
Substantial improvements in the health of Camberwell people will occur, with health indicators (including those for healthy life expectancy and obesity) improving to at least the London averages. This will be achieved without a substantial churn in Camberwell’s population as Camberwell people on lower incomes will be supported to remain living in Camberwell through the increased employment opportunities afforded by the expanded and improved retail, cultural and health sectors in Camberwell, along with a range of other small- and medium-sized businesses; and through the provision of more genuinely affordable housing.

53. A New Vision for Camberwell
Substantial improvements in the health of Camberwell people will occur, with health indicators (including those for healthy life expectancy and obesity) improving to at least the London averages. This will be achieved without a substantial churn in Camberwell’s population as Camberwell people on lower incomes will be supported to remain living in Camberwell through the increased employment opportunities afforded by the expanded and improved retail, cultural and health sectors in Camberwell, along with a range of other small- and medium-sized businesses; and through the provision of more genuinely affordable housing.