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Online Crisis Management When Social Media Becomes the Message
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1. Case Study: How Crisis Struck BP 2. The Social Media Backslash
BEYOOONLINE.COM Agenda 1. Case Study: How Crisis Struck BP 2. The Social Media Backslash 3. How BP Handles The Crisis 4. What They Should Have Done 2 Online Crisis Management: WHEN SOCIAL MEDIA BECOMES THE MESSAGE
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1. About BEYOO ONLINE BEYOOONLINE.COM Where? Who? What? 3
Geneva, Switzerland & Sofia, Bulgaria Reputation Advisers Social Media Marketеrs Creative Services SEO Professionals Content Creators Submission Experts Online Monitoring Specialists Web Analysts Who? What? Online Reputation Management Services 3 Online Crisis Management: WHEN SOCIAL MEDIA BECOMES THE MESSAGE
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BP Oil Spill Affected Area
BEYOOONLINE.COM BP Oil Spill Affected Area 4 Online Crisis Management: WHEN SOCIAL MEDIA BECOMES THE MESSAGE
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More than 400 species at risk
BEYOOONLINE.COM The Extent of BP Oil Spill More than 400 species at risk 71 marine mammals, mostly dolphins are killed 517 sea turtles, all of which are considered endangered, have been killed 5 Online Crisis Management: WHEN SOCIAL MEDIA BECOMES THE MESSAGE
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The Social Media Backlash
BEYOOONLINE.COM The Social Media Backlash BP Logo Redesign Contest by Greenpeace Contest Prize Amount: $200.00 Submitted Entries:1231 6 Online Crisis Management: WHEN SOCIAL MEDIA BECOMES THE MESSAGE
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The Social Media Backlash
BEYOOONLINE.COM The Social Media Backlash 7 Online Crisis Management: WHEN SOCIAL MEDIA BECOMES THE MESSAGE
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The Social Media Backlash
BEYOOONLINE.COM The Social Media Backlash 8 Online Crisis Management: WHEN SOCIAL MEDIA BECOMES THE MESSAGE
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The Social Media Backlash
BEYOOONLINE.COM The Social Media Backlash 9 Online Crisis Management: WHEN SOCIAL MEDIA BECOMES THE MESSAGE
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How BP Handles the Crisis
BEYOOONLINE.COM How BP Handles the Crisis $93 million on corporate advertising between April and Jul Average $5 million a week $3.59 million spent on Google ads in June 10 Online Crisis Management: WHEN SOCIAL MEDIA BECOMES THE MESSAGE
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BP Google Ads Spending During Oil Spill Crisis
BEYOOONLINE.COM BP Google Ads Spending During Oil Spill Crisis 11 Online Crisis Management: WHEN SOCIAL MEDIA BECOMES THE MESSAGE
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What they should have done?
BEYOOONLINE.COM What they should have done? OWN TO MISTAKES 12 Online Crisis Management: WHEN SOCIAL MEDIA BECOMES THE MESSAGE
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What they should have done?
BEYOOONLINE.COM What they should have done? BE MORE TRANSPARENT 13 Online Crisis Management: WHEN SOCIAL MEDIA BECOMES THE MESSAGE
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What they should have done?
BEYOOONLINE.COM What they should have done? 14 Online Crisis Management: WHEN SOCIAL MEDIA BECOMES THE MESSAGE
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What they should have done?
BEYOOONLINE.COM What they should have done? SHOW THAT YOU REALLY CARE 15 Online Crisis Management: WHEN SOCIAL MEDIA BECOMES THE MESSAGE
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What they should have done?
BEYOOONLINE.COM What they should have done? 16 Online Crisis Management: WHEN SOCIAL MEDIA BECOMES THE MESSAGE
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? ? ? Q: Do you have a digital crisis management plan in place?
BEYOOONLINE.COM Question Q: Do you have a digital crisis management plan in place? ? ? ? 17 Online Crisis Management: WHEN SOCIAL MEDIA BECOMES THE MESSAGE
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www.beyooonline.com Facebook: @BEYOOONLINE Twitter: @BEYOOONLINE
Find us ONLINE 18 Online Crisis Management: WHEN SOCIAL MEDIA BECOMES THE MESSAGE
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QUESTIONS & ANSWERS
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THANK YOU Facebook: @BEYOOONLINE Twitter: @BEYOOONLINE
ONLINE BEYOO ONLINE [‘bi: ‘ju]: The process of joining two or more things together to form one entity… Be yourself!
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