1. Prostate! The Way to a Man’s Pamela Rittenhouse, Director of Marketing
Lauren Gajda, Marketing Coordinator
North Florida Regional Healthcare
September, 2012

2. Planning a Prostate Program
Schedule during Prostate Awareness Month – September
Promote overall program, including CyberKnife, Robotic Surgery, as well as Radiation Therapies and Medical Oncology Advances
Take advantage of well-known local DJ, who is a prostate cancer survivor and our patient
Use the setting of our Cancer Center for the program
Program should be free and convenient for attendees
Now, how do we get men to come to this program?
Hmmm…..
Let’s aim our marketing at the REAL deciders!

3. Print Advertisement

4. Print Ad – Version Two

5. Print Ad – Version Three

6. CPM Invitation

7. Constant Contact Newsletter & Radio Ad

8. Thank you.