1. Derenik Haghverdian August 4, 2017

2. Agenda Founders History/Background Business Model Culture Competition
Challenges
Future

3. Founders
Travis Kalanick
UCLA drop out
Founded of Scour Inc.

4. Founders Garrett Camp Canadian Businessman and investor
Founded StumbleUpon

5. History/background Original idea by Garret Camp
Founded in 2009 in San Francisco, CA
Formerly called: UberCab

6. History/background Originally a luxury private car service
In 2012, UberX: anyone could become a driver
In 2014, UberPOOL: carpooling service
In 2014, UberEATS: food delivery
Now operating in 633 cities worldwide

7. How it works
Mission Statement: “make transportation as reliable as running water, everywhere, for everyone.”
Idea: Tap a button, get a ride
A flexible way for drivers to earn money
A quick and affordable access to transportation

8. How it works Drivers Download the app/make an account
Provide direct deposit info
Turn on the Uber app
Pick up the user
Get to the destination
Rate the user
Users
Download the app/make an account
Provide credit card info.
Request an Uber
Set your destination
Know the fare in advance
Track the location of the driver
End route
Rate the driver

9. How it works Surge pricing Fares on per mile basis
Uber takes 20% of fare

10. 14 Core values Supper-pumpedness Always be hustlin’ Let builders build
Meritocracy and toe-stepping
Principled confrontation
Making bold bets
Celebrate cities
Make magic
Inside out
Optimistic leadership
Being yourself
Own don't rent
Champion's mind set
Obsession with the costumer

11. Competition
Lyft
Taxi industry
GRUBHUB
Sidecar

12. Challenges Bypassing Taxi regulations
Protests in London, Paris, Berlin, and Madrid
Banned in certain regions like Northern Australia, British Colombia, Denmark, etc
Sexual harassment cases
Many executives resigning
Kalanick resigned as CEO
Lawsuit misleading drivers about their earnings

13. Future
Self driving car
UberCHOPPER

14. Thank You
–Derenik Haghverdian