1. High Impact Communications
Serving the Children of the World®
Making Sure Your Message Gets Through
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2. High Impact Communications
Conversations
Making Sure You Listen Well Enough to be Heard

3. Conversations are Powerful…
“While no single conversation is guaranteed to change the trajectory of a career, a business, a marriage, or a life, any single conversation can.” Susan Scott, Fierce Conversations

4. Three Main Points Conversations are more effective than communications
Conversations build relationships
Great leaders have great conversations & great relationships

5. Communications or Conversations?
Communication is telling…Conversations are sharing
Communication is traditionally one way…conversation is two way
Communications distribute information… conversations create understanding
Communication is often sterile… conversation is personal

6. Conversations=Relationship
Relationships are built and maintained by a series of conversations
No conversations…no relationship
Relationships usually succeed or fail gradually…one conversation at a time
Each conversation should build on the last one, and should be connected whenever possible

7. Conversations require…
…active listening
…opportunities for feedback/response
…invitations/encouragement to speak
…acknowledgement of response
…a context (to the past and future)

8. Conversation Connectors (Dialog Extenders)
“When we talk next Friday…”
“Over the next few weeks, months etc…”
“Last month I shared with you…”
“Over the past 6 weeks we have been talking about…”
“As I shared in our last conversation...”

9. Relationship Conversations
Face to Face
Phone
Handwritten notes
Letters

10. Kiwanis Conversation Channels
Public speaking opportunities
Written communication-group
Personal notes and letters
& Telephone to Individuals
Web Logs (Blogs) and Websites
Board and Committee Meetings
Conference Calls

11. Written Communication
Make a personal connection
Write with your audience in mind (pic)
Focus on things they care about
Share information they might not know
Inside information is a real bonus
Make sure they “feel” something
People won’t care what you know, till they know that you care

12. E-Mail Communication Short and to the point
Never negative or corrective (Got a problem? Pick up the phone, or face-to-face)
Don’t overuse “reply to all”
Use BCC so people don’t “reply to all”
Don’t speak to one person by ing everyone else.
Once you hit send, it is out there forever

13. Public Speaking Begin with the end in mind
What do you want them to know?
How do you want them to feel?
Story Telling
Q&A whenever possible
The Power of Threes

14. Conversations are Powerful…
“While no single conversation is guaranteed to change the trajectory of a career, a business, a marriage, or a life, any single conversation can.” Susan Scott, Fierce Conversations

15. Summary Conversations are more effective than communications
Conversations build relationships
Great leaders have great conversations & great relationships

16. Fierce Conversations Emotional Marketing
References
Fierce Conversations
Susan Scott
Emotional Marketing
Marc Gobe