1. 2015 Report Card Ranked #6 40 Million #1 50% +350 800 Million 250
Publishers Worldwide (iOS & Google Play Combined) (July 2015, App Annie)
40 Million
Unique Monthly Active Users, approx. 50% located in N. America #1
Israel’s Leading International App Companies (May 2015, App Annie)
50%
of our Apps reach Top10 on iPAD in the US
+350
Game Apps to date (additional 6-8 new releases per month)
Games are published on 6 App distribution platforms
800 Million
Downloads to date
250
Employees, 6 offices worldwide

2. Keeping in the Top !
#7 May, #7 June, #6 July, #6 August !

3. 350+ Games ?#!?

4. TabTale a new mobile game every single week

5. The Flash effect

6. The Silent Ingredient - Technology

7. Illustrators, Animators,
Define Highly Consistent process
Idea
Creative Team
Art
Illustrators, Animators,
UI Designers
Production
App Developers,
Sound
Marketing QA
Project Management
Producers

8. Choosing the Right Structure
Traditional Companies Structure*:
Gaming Companies Structure*:

9. MANAGE THE ENTIRE APP PROCESS
Mini Cells – Matrix Model
Executive producer – Founders
Creative Product
Producer
Art teams
Implementation teams
Sound
QA, Integration & ALM
Art Director
Creative Director
Game Level Director
Studio Manager
R&D platform teams
CREATE & REVIEW
MANAGE THE ENTIRE APP PROCESS

10. Adjust Structure with Growth

11. Gaming Economics – Your ROI
Economy of Games
Wealth Distribution?

12. TabTale
China
TabTale
Serbia
TabTale
USA
TabTale
Macedonia & Bulgaria
TabTale
Israel

13. What’s Next?
Mid-core & Casual
Simulation Games

14. Simulation Platform – Going for the Top Again
Game insights
KPIs, users activity, retention, revenue, funnels and reports.
Game Design Editor
Remote controllable narrative for easy modifications and re-skinning.
Social Persistency
Cross devices and platforms, Facebook Game Center, Google Play.
3D Avatar System
full animation range - vibrant, live-looking clothes, makeup and accessories.
Dynamic Content
application expands on demand, massive content generation.

15. Lessons Learned

16. Portfolio Management - Change is constant…

17. Consistency is Crucial
If it works – Continue:
Baby Franchise (50 million downloads)
Doc X Franchise (40 million downloads)
Identify trends and competition:
Spa & Saloon example
Flappy games
Analytics, analytics, analytics:
Measure , test, deduct – and improve in the next game…
Check the psychology behind before you act

18. Keeping Sight of Quality
TENSION NEEDED TO CONTINUOUSLY IMPROVE
Plan ahead: for the expected and unexpected. Have a backup plan
Strong marketing and analytics: The production line has to be backed by a strong marketing and analytical team who will help navigate the ship to the right direction.
LISTEN to your users: Pay close attention to what they are saying. Actions in the digital are world easy to monitor

19. Thank You ! Seed investment Q1 Office in Macedonia Office in Ukraine
Release of 1st app on iOS
Release of apps on GP + Amazon
Incorporation December 2010
Thank You !
Financing round A
Interim financing
Acquisition of Uranus
Office in Bulgaria
Establishing TabTale Inc.
1st time TabTale was ranked #7 on iOS
Acquisition of Sunstorm (US)
Acquisition of CocoPlay (China)
Acquisition of LevelBit (Serbia)
New label: Crazy Labs
#6 rank globally July 2015