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Digital Branding & Partnership Opportunity
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The Venue Just fifteen minutes from Dublin International Airport, Portmarnock Hotel and Golf Links enjoys an unmatched coastal location, with breath-taking views over the famous five-mile “Velvet Strand’ and its hugely popular beachside Golf Links. Once the grand seaside home to the Jameson Distillery dynasty - today, the Hotel is a well-equipped and ideally situated conference destination as well as a much sought after stunning wedding backdrop. Appealing as much to the quiet-seekers in search of some coastal respite with some Spa time as to the group of dedicated golf enthusiasts. Portmarnock Hotel presents a well-balanced offering of two bars, a restaurant, a Spa, complimentary hotel-wide Wi-Fi and free ample onsite parking for guests. From the more active to fitness fans, the doorstep-beach offers five miles of pristine coastline for breakfast joggers or for long romantic sunset strolls. The neighbouring picturesque fishing villages of Malahide and Howth offer celebrated specialist seafood fare and with Dublin City Centre less than a 25 minute drive away, there is quite literally, something for every pace of life.
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The Audience Gender: Male: 80% - Female: 20% 66,000 Hotel Guests p/a
25,000 Visitor Rounds of Golf 4000 Member Rounds of Golf 1250 App Interactions per week * Age: 18-39 years: 15% years: 70% 65 years: + 15% Net Incomes: Average net income £56k 37% have a net income of £31k, to £56k Influences: Recommend or approve purchases for their business: 75% Graduates or Post Graduates: 84% Higher Spenders: (versus Consumer Average) Fly more regularly and spend more than 300% on hotels Invest 350% more in financial services and stocks Drink 200% more of beers & spirits Spend 200% more on luxury jewellery 200% more likely to own a holiday home Purchase more regularly and spend more than 200% on cars Travel further abroad and spend 200% more on their holidays Highly Educated: Graduates or Post Graduates: 84%
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The Opportunity As an Official Partner each brand will receive;
“With the re-launch of the Hotel and Golf Course much work has gone into our marketing strategy with digital being a key element. We know that through the visitors to our resort we have a captive audience. We are now looking for like minded quality brands to add value offerings to our hotel and golf visitors” Moira Cassidy Director of Golf - Portmarnock Links As an Official Partner each brand will receive; In App Branding. Branding on the resort’s website. Branding on the resort’s digital screens Monthly Push Notifications to the app users Golf vouchers to the value €500. Partner networking day with golf. Branding in Irish Golfer magazine.
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In App Branding Showcase your Company Click through to web site.
High dwell times. Clear and Simple “Call to Action”. Bespoke Page In-App Web Site Store Locator
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Banner Advert on in App Video
3D Hole Flythrough Banner Advert on in App Video
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Send messages to all app users opted in.
Push Notifications Send messages to all app users opted in. Why do Push Notifications Work Best ? Opt-In Rate Push notifications, have an impressive opt-in rate of % upon average. ’s opt-in rate, is only 5% on the average. Click-Through Rate 17-20% of users who receive a push notification click the link it contains. has a far less impressive result of 2-3%. Response Time On average, 30-40 % of push subscribers interact with the message instantly. is far less powerful with the average response time of 6.5 hours.
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Club Website Generate brand visibility and get the brand values across to every web visitor
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Product Placement Working with the club we will
arrange the best location and time for maximum impact
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Digital Display Engage customers at the point of sale
Located at the pro shop desk Engage customers at the point of sale
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Golf – Tee Times As a brand partner of Portmarnock Links you will receive a Fourball voucher with a value of €500.
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About Us The ClubLink Package
The ClubLink app is developed by Golfgraffix. ClubLink has been developed with both the golfer and the golf club’s requirements in mind. Golfgraffix supply 3D golf course visualisations (3D Models, Flyovers) to the golf industry. An Irish owned company based in Dublin and Preston. Our Achievements Working with over 280 golf courses worldwide. Collaborating on the design, and redesign of golf course swith many of the world’s leading designers, including Nicklaus Design, Greg Norman Design, Paul Mc Ginley amongst many more. Supplying 3D content for use on the Foresight Sports simulators, including all on-site simulation for the 2014 Ryder Cup. Producing 3D Flyovers for use in TV production, seen on Sky Sports, Fox Sports and The Golf Channel.
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Get in Touch IRE: Guinness Enterprise Centre, Taylor's Lane Dublin 8
UK: Progress Business Park, Kirkham
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