1. Thought Into Design Ltd
User experience – User research – Human-computer interaction
PSITE IV BAGUIO

2. What is User Experience (UX)?
User Interface?
Visual design?
Graphic Design?
What is UX? Or User Experience?
Is this a User Interface?
A visual Design?
A graphic Design?
Or something else?
Could there be anything else?

3. Iceberg Model User Research
User interface is the tip but is what we see
UX work is below the surface:
NOT VISIBLE – But Crucial
Interaction Design
Information Architecture
User Research

4. Understanding the impact of the
What is USER research?
How do users perceive, think and behave?
User Needs
Context of use
WHY are they using a product and HOW
Understanding the impact of the
design to an audience

5. What is Information Architecture?
How information is structured and presented to users
Goal is findable information
Information should be where users expect it to be
Can be tested with users to mitigate risks
Information Overload!

6. What is Interaction Design?
Designing a system to interact well with users
Requires understanding of how users perceive, think and behave (hence user research)
Efficient, Effective, Satisfying
Designs can be tested with USABILITY testing
Even simple testing can product big improvements

7. Structuring Information that is Usable to Users
End Result?
RESEARCH AND DESIGN TO DELIVER BEST USER EXPERIENCE
(UX)
Understanding the impact of the
design to an audience
Structuring Information that is Usable to Users
Designing a system that can Interact well with Users

8. About Thought Into Design
Formed in London, United Kingdom last 2010
Delivering Expertise on
User experience (UX) design
User research
Usability Testing
Human-Computer Interaction
Data Science / Analysis
Python Programming
Natural Language Interfaces
We are a British Company, formed in London United Kingdom last 2010
User experience (UX) design
User research
Usability Testing
Human-Computer Interaction
Data Science / Analysis
Python Programming
Natural Language Interfaces

9. Our clients and sectors
Business intelligence/
Defence
Telecommunications
Business intelligence/
Trade
Advertising, marketing
Consumer goods
Publishing
Public sector/Trade
Public sector/Trade
Professional services/
Defence
Telecommunications
Consumer goods
Public sector/Trade
Advertising, marketing
Public sector/Defence
Publishing
Media

10. Why Philippines? GOAL and MISSION
Philippines seen as excellent developing country in South East Asia:
Speaks English widely and various international languages
Large well-educated
Highly technically literate
GOAL and MISSION
Generate Globally Competitive Filipino IT Professionals, IT Academe and Aspiring Youths
FUTURE READY Individuals

11. TiD - Two Key Directions (T2KD)
Training and Education
Professional qualifications
UX workshops for professionals and education sectors
Further and higher education courses
HCI curriculum development for colleges & universities
Consultancy
Professional UX work for private and public sector
Curriculum development for education sector