1. How to care for my parent
Product and Service Innovation
Prof. Sung Joo Bae
ideation
How to care for my parent
who lives alone
Jiyeon, K.K., Mateo, Seoyoung (Group 7)

2. Background Statistics Interview
Korea’s demographic structure moving toward aging society
Increase of the number of solitary senior citizens
Having responsibility to care for their parents
Lack of time
Distance limit
0~14
15~64
65~
<Population projection by ages>
S (47), city worker
Living with husband and 2 children
“ As my mom lives alone in the countryside and she’s getting older and older. So many tasks should be considered. For example, I should get her to have regular checkups and sometimes bring her to a large hospital in big cities like Seoul. Of course, I know I should be responsible for all of those, but sometimes it is really hard to make a time for her.
Also, I have some concerns that she could be in trouble or get accidents suddenly, or maybe even a minor mishap could occur. “
<Household distribution of Seniors(65~)>
Living alone
general
1st generation
2nd generation
3rd generation
4th~
generation
Live alone
unrelated

3. I’m responsible for taking care of my parent!
Developing problems
Problems
Urgent occasions (heart attack, diabetic coma, stroke..)
Lack of big hospitals in countryside
Periodic health examination
Mishaps, accidents (hurt from a fall, car accidents..)
Solution
for sons and daughters!
I’m responsible for taking care of my parent!