1. Environmental Care as Part of CSR
Sonja Sibila Lebe, PhD
Faculty of Economics & Business, University of Maribor, Slovenia
Multidisciplinary Research Institute Maribor, Slovenia

2. WIKIPEDIA ON CSR
Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business) is a form of corporate self-regulation integrated into a business model.
CSR policy functions as a built-in, self-regulating mechanism whereby business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms.
Source: Wikipedia
UNWTO: responsible tourism development (destination, state)

3. THREE FIELDS OF INTERFERING WITH THE ENVIRONMENT
Economy
Development? Yes – yet how not to become destroying?
Ecology
Is there a universal, global „right“ and „wrong“?
Who is setting the limits? Who / what helps?
Social
Local culture, religion, customs & traditions – can all they survive the impacts of tourism flows?
Could there be common guidelines how to approach all these dilemmas?
Image: Giese, Carmen & Frank Weber (ITB ): Nachhaltiger Geschäftstourismus.
CSC Center of CSR, Sustainability & Compliance, TÜV Rheinland

4. Growth is no longer a “given”
CSR is handling with voluntary limitations & restrictions of economy
Is our development-paradigm still what the world today really needs?
Growth is no longer a “given”
Are we still employing the same philosophy that has driven us into problems in order to find their solution?
Picture:

5. WHAT IS CSR ABOUT TODAY?
CSR is the deliberate inclusion of public interest into corporate decision-making, that is the core business of the company or firm, and the honouring of a triple P bottom line:
people,
planet,
profit.
Source: Wikipedia

6. Reducements and restrictions are necessary on several levels (e. g
Reducements and restrictions are necessary on several levels (e.g. CO2 emissions: 2008 & 2030
Environmental consciousness (CO2-Emissions 2008 and 2030); (ITB 2011, Christian Böllhoff; Berlin, )

7. CR -DIMENSIONS

8. Who should look after Slovenia‘s responsible tourism?
Ministry of Economy / Directorate for tourism:
Programme for raising eco-consciousness of accommodation businesses in 2006
Subsidies for EU Eco-Flower certification in

9. What would be most suitable for a small, „rather new“ country?
Over 500 eco-labels in the world:
Who can recognise them?
Who can distinguish between them?
What do they stand for?
Image: Destors, Jérôme & Rohit Talwar (ITB Hospitality Day, March 10th 2011): Hotels 2020: Beyond Segmentation

10. GREEN-WASHING?!
Image:

11. EU Eco-Label (EU Eco-Flower )
Many different products:
High penetration
Good recognition
Tourism as the only certified service – extra for a) accommodations and b) camping sites)
Clear message: Certificated businesses are considerably better than average in the fields of: energy & water saving, waiste production, general management

12. Wider than the EU: ISO 26000
ISO is the first internationally recognized standard for CSR.
Public sector organizations (the United Nations for example) adhere to the triple bottom line (TBL: people, planet, profit). It is widely accepted that CSR adheres to similar principles but with no formal act of legislation.
Source: Wikipedia
Several organisations, including the UNWTO, have developed their own agendas on responsible (sustainable) development (of tourism).

13. CSR OF A COUNTRY From eco-ignorance to eco-managenent
I feel sLOVEnia – I feel green
I feel culutre
I feel EDEN
From eco-ignorance to eco-managenent
From 2 certificates in 2009 to at least 8 in 2011
From visitor‘s car-depending programmes to sustainable and responsible tourism offer.

14. GREEN IS „IN“!
Image: Lechner, Herbert (ITB Berlin – 11th March 2011): Insights on Customer requirements and Purchase intentions in Germany / UK / NL

15. Thank you for your attention!