1. IT CAN WAIT 2013

2. KEY TAKEAWAYS CUSTOM PROGRAM SYNDICATION & DISTRIBUTION OFFLINE EVENTS
Destination on CraveOnline featuring custom content and comedic personality
Original branded entertainment content  
Entertaining and updated content tying in a central theme
Creative solutions syndicated and distributed throughout key CraveOnline sites
High impact executions to create awareness for AT&T’s “It can Wait” texting and driving campaign
Instagram photo gallery feed
Award-winning creative
OFFLINE EVENTS
Red carpet premiere attendance
Crave Island tent event sponsorship of charging station
Maximizing awareness for AT&T “It Can Wait campaign” brand amongst thousands of E3 and Comic-Con event attendees
PROMOTION & AWARENESS
Promotion across CR Facebook and Twitter pages
Homepage call-outs across key sites
Multi-platform reach
SOCIAL INTEGRATIONS
Creative and interactive social experiences
Social Media promotion across CraveOnline

3. Program overview
Educate youths on the negative consequences of texting and driving, empowering them to make a conscious decision to “Take the Pledge” to stop.

4. "THE PLEDGE" ONLINE DESTINATION
It’s time to take a stance on fighting an epidemic that has broken out amongst our young adults. This custom online destination will educate, prompt and reward users for pledging to not text and drive.
THE PLEDGE
An intelligent, charismatic and comedic personality that spreads the message of “It Can Wait”. He’s not over the top or goofy.
Users will have the ability to cycle through his bio, powers and motto: what he stands for
VIDEO GALLERY
Introduction to the “The Pledge” online destination
Meet our superhero “The Pledge”
Original P.S.A videos urging users to join the cause
INSTAGRAM PHOTO GALLERY
Images taken at key events with “The Pledge”
Witness users and event attendees interacting with our superhero

5. "THE PLEDGE" ONLINE DESTINATION
TEXTING & DRIVING STATS
Important facts on how texting and driving impacts
Key information straight from AT&T’s destination targeted to the CraveOnline audience
#itcanwait twitter feed
FULLY BRANDED ENVIRONMENT
An intelligent, charismatic and comedic personality that spreads the message of “It Can Wait”. He’s not over the top or goofy.
Users will have the ability to cycle through his bio, powers and motto: what he stands for.
“THE PLEDGE” SUPERHERO EVENT CALENDAR
Where will he appear next?
See Who’s taken the Pledge gallery and “Take the Pledge” call- to-action button
WHAT IS AT&T’S “NO TEXT ON BOARD” PLEDGE?

6. e3 crave island TENT
Crave Island is a fully interactive and entertainment filled offline experience away from the ultimate gaming destination of E3. At the Crave Island you can kick back, relax and let yourself go while you enjoy all that we have to offer:
Sponsorship of Charging station within Crave Island Tent
- CraveOnline’s branded entertainment team will interview select celebrities, developers, etc and request that they take “The Pledge”
- CraveOnline’s branded entertainment host interviews superhero and takes “The Pledge”
- Interview posted on “The Pledge” destination and images from event aggregated on Instagram feed gallery
Branding on select CraveOnline swag
Social promotion
In-video promotion
Crave mobile promotion
Media

7. INSIDE crave island CLUB CRAVE! PHOTO BOOTH FOOD TRUCKS CHARGING
STATION
GAMEREVOLUTION
GAMING LOUNGE

8. RED CARPET PREMIERES
CraveOnline branded entertainment team and “The Pledge” superhero will attend red carpet premiere events and get participants to take the pledge
Custom video of “The Pledge” on the red carpet as correspondent or tossing to our Crave team to make it feel connected
Costumed Superhero to attend red carpet events and interview/urge attendees to take the pledge
Photos aggregated on site from Superhero and event

9. San diego comic-con The Pledge ‘Mobile
- Client branded vehicle driven by Superhero passing out swag
- Taking pictures and urging attendees to take “The Pledge”
Photo Sessions
Swag Giveaway
Take the Pledge: convention attendees and talent
Interview with CraveOnline team posted on Comic-Con coverage hub and “The Pledge” destination

10. Syndication and distribution
CraveOnline will utilize various interactive products to distribute and syndicate custom content throughout our portfolio of sites.
BRANDED CANVAS
BRANDED CANVAS
anchorcast
ANCHOR CAST
DEMO
DEMO
In-banner video
Fully branded environment
Social click outs and share functionality
Single and multi video functionality
HTML 5 Compatibility
Slides up from the bottom of the site
Fully branded environment
Social click outs and share functionality
Single and multi video functionality
HTML 5 Compatibility

11. Promotion & awareness +5MM +1MM +15MM
Custom hub with Facebook share tools
Homepage presence and exposure across multiple sites
Facebook and Twitter shout-outs on key CraveOnline sites
Navigation bar inclusion on CraveOnline
Co-branded promotional units across CraveOnline properties
PR outreach to media outlets and trades

12. mobile solutions DEMO DEMO DEMO DEMO DEMO Animated Banners/CDU
Adhesion
Unit 3D
Cube
Swiper
Gallery
Combinator
DEMO
DEMO
DEMO
DEMO
DEMO

13. mobile solutions 3D CUBE DEMO SWIPER GALLERY
Custom 3D animation
Video, images, editorial and social click outs featured on each side
User can roll, spin and tap to control unit
ADDITIONAL CREATIVE SOLUTIONS:
Mobile Animated Banner
Mobile Overlay
Mobile Countdown Clock
Mobile Anchor/Adhesion Unit
3D CUBE
DEMO

14. mobile solutions SWIPPER GALLERY DEMO SWIPER GALLERY
User swipes to move from video to images to editorial
Fully branded environment
Click out to client site to increase awareness and participation
Syndicated content from client including editorial from CraveOnline and GameRevolution
ADDITIONAL CREATIVE SOLUTIONS:
Mobile Animated Banner
Mobile Overlay
Mobile Countdown Clock
Mobile Anchor/Adhesion Unit
SWIPPER GALLERY
DEMO

15. Past TELECOM campaigns
7.2%
Interaction Rate
271% Above Industry Average
10.4%
Click-Through Rate
4x Higher than the industry average
24.9%
Post Engagement CTR
Source: eMarketer US Rich Media Ad Metrics, by Industry, Q – Q – Telecom (6.9% IR, 0.28% CTR)

16. 17.6% Reach and consumption 31.6% 40.5% 28% 40.4% 34.7% 38%
Audience M16-24
31.6%
40.5%
Shares via smartphone
Stay informed in local-world news via mobile
28%
40.4%
Influential among their
friends and peers
17.6%
Connect to internet through mobile devide
34.7%
38%
First among friends to buy new tech gadgets
Access social networks through mobile device
Source: comScore Media Metrix, Q4 2012
CraveOnline Competition: IGN, Break Media, Complex, College Humor, Funny or Die

17. 27+ 4.3 119 Audience Engagement 17+ MIN MILLION MILLION 47.4% M16-24
Audience M16-24
4.3
MILLION
Ranked 1st by 18%
amongst competition
47.4% M16-24
17+ MIN
AVERAGE
TIME SPENT
UNIQUE VISITORS
119
MILLION
27+
PAGES TURNED
PAGE VIEWS
26+ VIDEO VIEWS
Source: comScore Media Metrix, Q4 2012
CraveOnline Competition: IGN, Break Media, Complex, College Humor, Funny or Die

18. Industry recognized leader
Award-Winning Creative Solutions
WINNER OF MORE THAN 15 AWARDS FOR BEST CREATIVE SOLUTION
Best Creative
Cross Video Offline to Online Campaign
Resident Evil: Afterlife 3D
Best Video Sponsorship
EA MMA Fighter Exchange
Best Use of Display Advertising
Best Video Destination-Branded The Grind
Best Original Video Scripted Show/Series
Best Creative Video
The Grind
Resident Evil: Retribution

19. THE ALL NEW CRAVEONLINE !
What’s coming up in 2013
ALL NEW FEATURES!
THE ALL NEW CRAVEONLINE !
User-friendly, better organized content
New IAB ad opportunities (HTML5 ready)
Enhanced video offering
More pre-roll opportunities
Launch of all-new channel categories – Tech, Life & Style
Increasing our presence at key events across country
Greater online/offline partnership opportunities

20. Michael Pappas Senior Account Executive 212.823.0583 x2432