1. Samsung Terminal Galaxy S5 Challenge Solution Results
The launch of Samsung’s fifth generation Galaxy smartphone included an array of new features, making it the most technologically advanced smartphone on the market.
But in a technology obsessed sector with new gadgets launching all the time, how do you cut through the clutter and get a new phone noticed?
Solution
We “sponsored” the worlds busiest airport terminal, Heathrow’s Terminal 5, re-naming it ‘Terminal Samsung Galaxy S5’ to generate buzz amongst its audience of tech influencers.
Signage throughout the terminal was re-branded ‘Welcome to Terminal Samsung Galaxy S5’ – including entrance and drop-off points, lounges, security, gates and baggage reclaim.
The product launch was unmissable to over 1 million passengers flowing through the terminal during the campaign period.
Results
The “sponsorship” received over 1,000 unique mentions on traditional websites, with Twitter generating most buzz with over 5,500 unique tweets on the first day of the campaign alone.
The campaign received extensive coverage from hundreds of news and blog posts including Forbes, Mashable and The Huffington Post.
National & International newspaper coverage included The Independent, Bloomberg and The Times of India, and it was even reported on TV by Sky News.